Paid Social Media Manager

Overview
Are you passionate about the dynamic world of social media and eager to craft compelling digital campaigns that captivate audiences?

As a Paid Social Media Manager, you will spearhead innovative advertising strategies across various social platforms, driving brand awareness and engagement through targeted paid campaigns.

Your energetic approach and strategic mindset will empower brands to connect authentically with their communities, leveraging cutting-edge tools and creative content to maximize impact. Join us to lead vibrant social media initiatives that inspire action and elevate brand presence globally!

Duties

• Develop and execute comprehensive paid social media strategies across platforms such as Facebook, Instagram, You Tube, Pinterest and TikTok to meet marketing objectives.
• Manage end-to-end campaign setup, including audience targeting, ad creative development, budgeting, and bid optimization using platforms like Facebook Ads Manager.
• Collaborate with content creators and graphic designers to produce engaging visuals and videos using Adobe Creative Suite tools such as Canva, Photoshop, and CapCut.
• Conduct thorough keyword research and social listening to identify trending topics, audience preferences, and opportunities for brand amplification.
• Monitor campaign performance through web analytics tools like Google Analytics and adjust tactics to improve ROI while maintaining brand consistency.
• Engage in relationship management by interacting with online communities, responding to comments, and fostering positive brand interactions across social channels.
• Track engagement metrics, and generate performance reports for continuous improvement.
• Stay updated on the latest trends in digital marketing, social media algorithms, and advertising policies to ensure compliance and innovative campaign execution.

Experience

• Proven experience managing paid social media campaigns with a strong understanding of platform-specific advertising features such as Facebook Advertising.
• Demonstrated ability to analyze data using Google Analytics and web analytics tools to derive insights that inform campaign adjustments.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and video editing software for creating compelling ad content.
• Familiarity with SEO principles, keyword research techniques, and content creation strategies that enhance social media visibility.
• Excellent relationship management skills with the ability to engage diverse audiences effectively across multiple channels.
• Knowledge of e-commerce platforms and digital marketing strategies that drive conversions through targeted advertising efforts. Join us as a Paid Social Media Manager where your creativity meets strategy!

Job Type: Part-time

Pay: $20.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Work Location: Hybrid remote in Franklin, TN