Paid Social Media Specialist

Job Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic team. In this role, you will be responsible for developing and implementing effective social media strategies to enhance our online presence, engage with our audience, and promote our brand. The ideal candidate will possess a strong understanding of social media marketing, content creation, and digital marketing trends.

Responsibilities

• Develop and execute social media strategies across various platforms to increase brand awareness and engagement.
• Create compelling content tailored for each social media channel, including graphics, videos, and written posts.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling and managing posts.
• Conduct SEO and keyword research to optimize content for search engines.
• Monitor social media channels for trends and conduct social listening to understand audience sentiment.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Collaborate with the public relations team to align messaging across all platforms.
• Manage relationships with influencers and other partners to enhance brand visibility.
• Stay up-to-date with the latest trends in social media marketing, e-commerce, and digital marketing.
• Proofread all content for accuracy and branding consistency before publication.

Requirements

• Proven experience in social media management with a strong portfolio showcasing your work in content creation and graphic design.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software is preferred.
• Familiarity with Facebook Advertising and other paid advertising platforms is a plus.
• Strong understanding of SEO principles, keyword research techniques, and web analytics.
• Excellent communication skills with a knack for relationship management.
• Ability to work independently as well as collaboratively within a team environment.
• A creative mindset with attention to detail in branding efforts.
• Experience in photography is beneficial but not mandatory. Join us as we strive to elevate our brand through innovative social media strategies!

Job Types: Full-time, Part-time

Pay: $30.00 - $50.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Los Angeles, CA 90048