Paid Social Media Specialist

<Job Overview>
Are you passionate about digital marketing and eager to craft compelling social media campaigns that captivate audiences? We’re seeking a dynamic Paid Social Media Specialist to lead our social advertising initiatives across various platforms. In this role, you will develop, execute, and optimize paid social media strategies that elevate brand visibility, drive engagement, and generate measurable results. If you thrive in a fast-paced environment and love turning creative ideas into impactful campaigns, this is your chance to make a real difference in the digital landscape!

<Responsibilities>

• Design and implement targeted paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok to reach specific audience segments.
• Monitor campaign performance using tools like Facebook Ads Manager and Google Analytics, adjusting strategies to maximize ROI.
• Collaborate with content creators and graphic designers to develop engaging visuals and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Conduct social listening to gather insights on audience sentiment, trending topics, and brand reputation across various channels.
• Manage social media calendars with scheduling tools like Hootsuite and Buffer to ensure consistent and timely content delivery.
• Optimize campaigns through keyword research, audience targeting adjustments, and A/B testing for continuous improvement.
• Maintain strong relationship management with internal teams and external partners to align marketing efforts with overall branding goals.

<Requirements>

• Proven experience in social media marketing with a focus on paid advertising campaigns across multiple platforms.
• Proficiency in Facebook Advertising, Google Analytics, Hootsuite, Buffer (application), and web analytics tools.
• Strong graphic design skills with expertise in Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite.
• Knowledge of SEO principles, keyword research techniques, and content creation best practices.
• Ability to analyze data insights from web analytics and adjust strategies accordingly for better performance.
• Excellent proofreading skills to ensure all content is accurate and aligned with branding standards.
• Experience in e-commerce environments or digital marketing agencies is preferred but not required.
• Strong communication skills with the ability to manage relationships effectively across teams and stakeholders. Join us as a Paid Social Media Specialist and become a vital part of our innovative marketing team! Bring your creativity, analytical mindset, and passion for digital storytelling to craft campaigns that resonate globally. We’re committed to supporting your growth through ongoing learning opportunities and a vibrant work environment dedicated to excellence in social media marketing!

Job Type: Contract

Pay: From $8.00 per hour

Expected hours: 10 – 20 per week

Work Location: Remote