Paid Social Media Specialist

Job Summary
We are seeking a dynamic and results-driven Paid Social Media Specialist to elevate our brand presence across various social media platforms. In this role, you will craft compelling paid advertising campaigns, optimize social media content, and analyze performance metrics to maximize engagement and conversions for a top producing real estate team. Your expertise in digital marketing and social media management will help us connect authentically with our audience, boost brand awareness, and drive e-commerce growth. This paid position offers an exciting opportunity to influence our digital footprint while honing your skills in a fast-paced, innovative environment.

Responsibilities

• Develop, implement, and manage paid social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to meet marketing objectives.
• Conduct detailed keyword research and audience targeting to ensure ads reach the right demographics effectively.
• Collaborate with content creators to produce engaging graphics, videos, and copy that align with branding guidelines and campaign goals.
• Monitor campaign performance using tools like Google Analytics and platform-specific insights; optimize ads based on data-driven insights for maximum ROI.
• Engage in social listening to track brand sentiment, industry trends, and competitor activities; adjust strategies accordingly.
• Manage social media accounts using tools like Hootsuite or Buffer for scheduling posts, monitoring engagement, and maintaining consistent brand voice.
• Coordinate with public relations teams to handle reputation management and foster positive relationships with online communities.
• Proofread all content for accuracy, clarity, and adherence to brand standards before publishing or boosting posts.
• Stay updated on the latest trends in social media marketing, SEO practices, and digital advertising tools to continuously improve campaign effectiveness.

Skills

• Proven experience in social media marketing with a focus on paid advertising campaigns on Facebook Advertising and other major platforms.
• Strong graphic design skills using Canva, Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to create eye-catching visuals.
• Proficiency in web analytics tools such as Google Analytics and platform insights to measure campaign success.
• Knowledge of SEO principles and keyword research techniques to enhance content visibility organically alongside paid efforts.
• Familiarity with social listening tools to monitor brand reputation and industry conversations effectively.
• Excellent relationship management skills for collaborating with cross-functional teams including content creators, PR specialists, and clients.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in proofreading and editing content.
• Experience with video editing for creating engaging multimedia content that captures audience attention.
• Competence in using social media management tools like Meta or Business Suite to upload posts and track engagement metrics.
• Understanding of e-commerce strategies integrated with digital marketing efforts to boost online sales through targeted campaigns. Join us as a Paid Social Media Specialist if you’re passionate about crafting innovative digital campaigns that inspire action! Bring your creativity, analytical mindset, and enthusiasm for social media marketing to help us build meaningful connections with real estate audiences.

Pay: $20.00 - $25.00 per hour

Expected hours: 15.0 – 30.0 per week

Benefits:

• Flexible schedule
• Referral program

Application Question(s):

• What is your familiarity with Pierce and King County areas, neighborhoods, attractions, and events?
• What filming equipment, if any, do you have access to for short-form and long-form content?

Shift availability:

• Day Shift (Required)

Willingness to travel:

• 50% (Required)

Work Location: Hybrid remote in Bonney Lake, WA 98391