Part-Time Content Creator & Social Media Manager

Part-Time Content Creator & Social Media Manager

HandleBar Detroit | Motown Boogie Bus | Explore the D

We are looking for a creative and organized Content Creator & Social Media Manager to help capture and share the energy of Detroit’s most fun group experiences.

Our brands host thousands of guests each year through party bikes, party buses, bar crawls, and themed tours. This role will be responsible for creating content, managing social media accounts, scheduling posts, and building relationships with influencers to help grow our audience and drive bookings.

This is a part-time role (10–20 hours per week) with flexible scheduling and opportunities to attend events around Detroit.

ResponsibilitiesContent Creation

• Capture photos and videos during tours, bar crawls, and events
• Film short-form content for Instagram Reels and TikTok
• Capture guest reactions, celebrations, and group moments
• Edit short videos for social media posts

Social Media Management

Manage and maintain the company’s social media accounts:

• Instagram
• TikTok
• Facebook
• Google Business Profile

Responsibilities include:

• Posting content regularly
• Scheduling posts in advance using Meta Business Suite or other scheduling tools
• Writing captions and hashtags
• Responding to comments and messages
• Reposting guest-generated content
• Tagging local bars, venues, and partners

Influencer Outreach

• Identify and connect with Detroit influencers and content creators
• Invite influencers to experience tours or events in exchange for promotion
• Manage influencer collaborations and track posts
• Coordinate influencer participation in giveaways and contests
• Build a network of local creators to help promote experiences

Content Planning

• Follow a monthly content calendar
• Plan weekly posts and reels
• Coordinate content around tours, bar crawls, and events
• Help plan social media contests and promotions

Goals for the Role

• Grow followers and engagement
• Generate user-generated content
• Increase brand awareness in Detroit
• Drive traffic and bookings from social media
• Build a network of Detroit influencers promoting our experiences

Ideal Candidate

• Experience with Instagram, TikTok, and short-form video content
• Comfortable filming in social environments
• Basic video editing skills (CapCut, Canva, Premiere, etc.)
• Experience managing and scheduling social posts
• Comfortable messaging influencers and building partnerships
• Outgoing personality and comfortable interacting with guests

Compensation

Part-Time / Seasonal

• $20–$30 per hour or $1,200–$1,800 per month depending on experience
• Free rides and event access

Typical hours:

10–20 hours per week during peak season (April–September)

About Our Brands

• HandleBar Detroit – Detroit’s original party bike experience
• Motown Boogie Bus – Detroit’s rolling nightclub
• Explore the D – Detroit’s tours, bar crawls, and experiences platform

Together we host thousands of riders each year and reach over 250,000 people through our email and social channels.

Pay: $20.00 - $30.00 per hour

Work Location: In person