Part-Time Contracted Law Firm Marketing Manager

Contracted Marketing Manager (Part-Time)

New Orleans, Louisiana | Part-time Contractor | Litigation Boutique Law Firm

We are a New Orleans-based litigation boutique with almost 100 years of continuous operation, a firm

built on excellence, integrity, and high-stakes legal expertise. Over the decades, we’ve earned the trust of

our clients by delivering clarity, strategy, and results in some of the most complex areas of law, including:

● Product Liability

● Aviation Litigation

● Insurance Coverage Toxic Torts

● Fire Liability

● Professional Liability

● Real Estate; Title Transactions

● Successions; Estate Planning

Our firm takes pride not only in our reputation and long-standing client relationships, but also in our

culture of innovation and forward-thinking approach. We are committed to staying at the forefront of the

legal industry. We are seeking a strategic, creative marketing leader to help elevate our brand, amplify

our voice, and position our attorneys as leaders in their respective fields.

This is more than a marketing role; it’s a chance to shape the next century of a firm with deep roots, bold ambitions, and a commitment to excellence.

Who You Are

You are an experienced legal marketing strategist who knows how law firms operate, not just any law

firm, but specifically those engaged in complex litigation where credibility, precision, and positioning matter.

You are:

● A leader who thrives in autonomy

● A strategist who sees the whole playing field

● A storyteller who can turn legal expertise into compelling thought leadership

● A doer who is not afraid to create, implement, measure, and iterate

● A trusted advisor to partners who value clarity and results

● A tech-savvy marketer with a toolbox of proven tools, platforms, and processes

● Someone who walks into a law firm and already knows what to fix, what to build, and where to prioritize effort

What We Expect You to Do

In this part-time, Marketing Manager role, you will own the entire marketing function for the firm strategy, execution, and measurement with minimal support from internal staff or external vendors.

Your responsibilities include:

Strategic Leadership

● Develop and implement a firmwide marketing and business development strategy.

● Meet with partners regularly to align on goals, opportunities, and priorities.

● Conduct market analysis and competitive positioning to inform decision-making.

Brand Building and Communications

● Elevate and modernize the firm's brand while honoring its 100+ year legacy.

● Oversee messaging across practice areas, attorney bios, website content, and print materials.

● Manage PR, rankings submissions, thought leadership visibility, and announcements.

Digital and Platform Management

● Lead all digital channels, including the website, SEO, LinkedIn, email campaigns, and analytics.

● Recommend and manage marketing technology tools and workflows.

● Maintain a consistent and professional online presence aligned with firm goals.

Thought Leadership and Content Creation

● Ghostwrite or edit articles, alerts, blogs, newsletters, and speaking proposals.

● Create and manage a content calendar that highlights the firm’s expertise.

● Position attorneys for conferences, panels, CLEs, media opportunities, and publications.

Business Development Support

● Build individualized BD plans for key partners.

● Support RFPs, proposals, pitch decks, and relationship development strategies.

● Identify new referral channels and market opportunities.

Events and Engagement

● Coordinate sponsorships, conferences, and strategic event participation.

● Plan firm-hosted programs, webinars, or client seminars.

Tracking and Reporting

● Monitor marketing metrics and provide monthly reporting.

● Review ROI, adjust tactics, and continuously refine strategy..

To be successful, you must bring:

● 5+ years of legal marketing experience, with strong exposure to litigation-focused firms.

● Proven history of leading marketing efforts independently.

● Demonstrated ability to advise partners and drive change.

Skills and Competencies

● Exceptional writing and editing skills (especially for thought leadership).

● Strong command of digital marketing: SEO, analytics, social media (especially LinkedIn), CRM

systems, and email marketing.

● Familiarity with operating systems like Hubspot or similar marketing software

● Familiarity with law firm rankings, directories, and PR processes.

● Ability to create a strategy and execute it.

● Outstanding organization, follow-through, and time management.

Personal Attributes

● Confident, polished, and comfortable working with senior partners.

● Self-directed and efficient.

● Strategic and analytical, yet creative and forward-thinking.

● Collaborative, diplomatic, and able to push partners toward smart decisions.

● Passion for quality, high standards, and professional excellence.

Work Location: Remote