Part-time Digital Marketing Specialist

We are hiring a part-time digital marketing specialist responsible for managing our store’s advertising and promotions on platforms like Google, Yelp, and Instagram, and regularly responding to customer reviews. Proficiency in English is required, and knowledge of Chinese is a plus for better customer service. Preference will be given to candidates with relevant experience. This position allows for remote work from home, with all schedules and arrangements negotiable.

<Overview>
Energize your career as a Part-time Digital Marketing Specialist, where your creativity and strategic mindset will drive impactful marketing campaigns across multiple digital channels. This role offers an exciting opportunity to craft compelling content, optimize online presence, and analyze performance metrics to boost brand visibility and engagement. Join a dynamic team dedicated to innovative marketing solutions and make a tangible difference in our digital outreach efforts. Whether you're passionate about SEO, social media, or content creation, this position provides a platform to grow your skills while working flexibly on a part-time basis.

<Responsibilities>

• Develop and implement comprehensive digital marketing strategies that align with brand goals, focusing on SEO, SEM, and performance marketing initiatives.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI.
• Conduct keyword research using SEO tools to identify opportunities for organic growth and improve search engine rankings.
• Create engaging content for websites, blogs, email campaigns, and social media platforms that resonates with target audiences.
• Utilize content management systems like WordPress and other platforms to update website content regularly and ensure optimal user experience.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools; prepare reports to inform future marketing strategies.
• Collaborate with graphic designers using Adobe Photoshop, Adobe Creative Suite, or similar tools to produce visually appealing graphics for digital campaigns.
• Implement conversion optimization techniques to enhance user engagement and increase lead generation or sales conversions.
• Manage social media accounts through social media management tools; plan and schedule posts that foster community engagement.
• Support email marketing efforts by designing campaigns, segmenting audiences, and tracking performance metrics.
• Assist in integrating marketing automation tools to streamline workflows and nurture leads effectively.

<Qualifications>

• Proven experience in digital marketing with a strong understanding of SEO, SEM, social media marketing, and content creation strategies.
• Proficiency with SEO tools such as SEMrush, Ahrefs, or Moz; familiarity with Google Ads and Google AdWords platforms.
• Skilled in using WordPress for website management; knowledge of HTML, CSS, JavaScript, and SQL is a plus.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Creative Suite applications.
• Ability to analyze data using Google Analytics and other analytics tools; translate insights into actionable improvements.
• Excellent copywriting skills with the ability to craft compelling messages tailored for various digital channels.
• Experience managing social media platforms including Facebook Advertising campaigns; familiarity with marketing automation systems is advantageous.
• Knowledge of e-commerce platforms and content management systems (CMS) to support online sales initiatives.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• A proactive learner eager to stay updated on the latest digital marketing trends and best practices. Join us as a Part-time Digital Marketing Specialist where your innovative ideas will help shape our digital presence! This paid position offers flexible hours designed to fit your lifestyle while providing valuable experience in a fast-paced marketing environment. Embrace the opportunity to grow your expertise in all facets of digital marketing—your next career move starts here!

Job Type: Part-time

Pay: From $20.00 per hour

Expected hours: No more than 15 per week

Work Location: Hybrid remote in Pasadena, CA 91104