Part-Time Digital Marketing Specialist

Overview
We're seeking a highly-motivated individual to join our team as a Part-Time Digital Marketing Specialist and create innovative marketing campaigns across multiple channels. This role offers an exciting opportunity to build a digital marketing strategy from the ground up.

Responsibilities

• Develop and implement comprehensive digital marketing strategies including paid advertising, SEO, social media, blog posts, content creation, and email marketing campaigns.
• Enhance brand awareness and lead generation.
• Manage and optimize social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
• Create compelling content for blogs, social media posts, email campaigns, and website pages that resonate with target audiences.
• Use Google Ads, Facebook Advertising, and SEM techniques to run targeted advertising campaigns that maximize ROI.
• Analyze campaign performance and website traffic using Google Ads and Google Analytics and adjust strategies according to campaign goals.
• Design eye-catching image graphics and short-form video posts tailored for different social media platforms and blogs.
• Create and implement link building strategies to acquire backlinks from other websites to increase brand awareness and SEO ranking.

Requirements

• Experience with managing paid Google Ads, social media marketing, and SEO tools.
• Proficiency in design tools, such as Canva and Photoshop.
• Excellent copywriting skills with the ability to craft engaging content tailored to different audiences.
• Ability to analyze data effectively and optimize performance marketing efforts.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Highly motivated and self-sufficient with the ability to efficiently perform duties without supervision.
• Hybrid location meaning some work-from-home and some in-office. Must reside in Central Florida and be able to commute to Clermont for in-office days.
• This paid position offers semi-flexible hours and work days.

Pay: $22.00 - $27.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Experience:

• Google Ads: 1 year (Preferred)
• Social media marketing: 1 year (Preferred)
• Email marketing: 1 year (Preferred)
• Content creation: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Work Location: Hybrid remote in Clermont, FL 34711