Part-Time Seasonal Beach Community Manager

Part-Time Seasonal Beach Community Manager

Wildwood, NJ; Point Pleasant, NJ; Rockaway Beach, NY; Hampton Beach, NH

Position Overview

Shibumi Shade is seeking a part-time Community Manager to lead brand integration and local influence within one of our 2026 focus markets: Wildwood, NJ; Point Pleasant, NJ; Rockaway Beach, NY; Hampton Beach, NH

The Community Manager’s mission is simple: embed Shibumi into the culture of their beach town. From building meaningful local partnerships and supporting retailers to hosting community activations and driving organic product trial, you’ll be responsible for making Shibumi feel unmistakably “everywhere” in your market.

You’ll serve as the local face of the brand growing awareness, building relationships, and creating moments that compound influence all season long.

Success in this role is measured by:

• Meaningful local partnerships and collaborations
• Strong retail relationships and ongoing support
• Consistent community presence and recurring activations
• Strategic product seeding and organic beach visibility
• Overall market-level growth and brand momentum

We’re looking for a self-starter who thrives in entrepreneurial environments and takes real pride in owning their market. The ideal candidate is deeply connected locally, highly organized, and naturally relationship-driven. Someone who loves bringing people together and knows how to turn small moments into lasting brand impact.

Core Responsibilities

Own Shibumi’s Presence in Your Market

• Serve as Shibumi’s primary representative in your beach town
• Build authentic relationships with local businesses, beach organizations, event organizers, and community leaders
• Develop partnerships that create ongoing brand visibility (giveaways, sponsorships, collaborations, product placements)

Execute Consistent Beach Trial & Product Demos

• Conduct recurring free beach setups and product demonstrations throughout the season
• Create inviting “Shibumi Zones” that encourage product interaction and conversation
• Educate beachgoers on product benefits and collect feedback
• Submit post-activation recaps and insights
• Support local capture initiatives (QR Codes, SMS opt-ins) to help build owned audiences within the market.
• Capture and submit photo/video content from beach activations, partnerships, and retail visits.

Identify & Execute Local Community Activations

• Source and evaluate small-to-mid scale local events (surf contests, beach yoga, 5Ks, tournaments, community festivals, etc.)
• Plan and manage event participation when strategically aligned
• Execute brand presence at approved events (setup, engagement, teardown, reporting)

Retail & Local Business Support

• Visit and build relationships with local retail partners
• Support retailers with:
• In-store engagement ideas
• Product education
• Occasional in-store demos or “Sip & Sit”-style activations (where applicable)
• Identify new potential retail or hospitality partners
• Provide feedback to corporate on sell-through trends and in-market sentiment

Strategic Gifting & Community Integration

• Identify local fundraising events, beach nonprofits, school booster programs, and charity auctions for product donations
• Recommend and execute approved product placements
• Use product strategically to deepen community integration and increase brand visibility

Market Intelligence & Reporting

• Conduct light market research (competitors, trends, beach dynamics)
• Track and report:
• Partnerships created + feedback
• Activations executed + feedback
• Other qualitative market feedback
• Participate in bi-weekly team calls and ongoing check-ins
• Maintain organized tracking within company systems

Seasonal Expectations

• Participate in a preseason team offsite (travel and accommodations provided)
• Work approximately 15–20 hours per week during peak season
• Primarily available Fridays, Saturdays, and Sundays
• Maintain consistent presence on the beach throughout summer months
• Transport and manage event materials locally

Ideal Candidate Profile

• MUST live near a popular beach in our target market (no more than 15 miles away)
• MUST be able to reliably drive to the beach and transport any supporting promo items
• MUST be able to work at least 15-20 hours most weeks during the spring and summer months, primarily on Saturdays and Sundays
• MUST be able to lift 25-35 pounds.
• Comfortable working in heat, sand and wind
• Related experience as a community manager, brand ambassador or a current/prior position in the marketing, beach, or hospitality industry
• Strong relationship-builder and natural networker
• Entrepreneurial mindset; comfortable operating independently
• Organized and accountable
• Comfortable speaking to groups and approaching strangers
• Experience in marketing, hospitality, events, retail, or community leadership preferred
• A demonstrated love for the beach and a passion to improve the beach experience
• A high school degree is required; a college degree or direct experience in marketing and events is preferred

About Shibumi

Founded in 2016 by two brothers and their best friend in North Carolina, Shibumi has redefined shade with its lightweight, premium, easy-to-use designs. What started as a solution to improve the founders’ own beach experience has grown into a global sensation, with Shibumi Shades and chairs found on over 800 beaches worldwide. For more information, visit or follow @ShibumiShade on , , and .

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job Type: Part-time

Pay: $25.00 per hour

Work Location: Hybrid remote in Wildwood, NJ 08260