Partner Manager – Strategic Alliances (Sales Enablement Focus)

Location
Enjoy working remotely from your home office anywhere in the US except Colorado, Washington, Oregon or California).

About RDA

RDA Digital is a strategy-led technology consulting firm specializing in AI-driven business transformation. With over 30 years of proven success, RDA partners with clients across retail, finance, manufacturing, higher education, and nonprofit sectors to deliver measurable results. RDA integrates AI throughout the application lifecycle to help clients unlock innovation, accelerate growth, and improve efficiency while maintaining rigorous standards for ethics and governance.

About the Role

RDA is seeking a Partner Manager to strengthen and grow our relationships with leading AI and digital platform partners including Sitecore, Storyblok, Uniform, Contentful, Contenstack, Hubspot, Insider, Twilio, Salesforce, AWS, Microsoft, Elastic, Coveo, , Vercel, Netlify, Shopify , Salesforce, and BigCommerce,.

Reporting into the Sales organization, this individual will focus on building partner trust, driving joint go-to-market opportunities, and supporting partner-influenced pipeline growth. This is a relationship and enablement function that supports the sales team by turning partner connections into qualified opportunities.

Key Responsibilities

Relationship Management

• Serve as the primary relationship owner for assigned technology partners.
• Build and maintain executive and field-level relationships within partner ecosystems.
• Maintain weekly cadences and close alignment with partner sellers, alliance managers, and marketing counterparts.

Sales Enablement & Pipeline Influence

• Identify and develop partner-sourced and partner-influenced sales opportunities.
• Work closely with RDA sales reps to share partner leads, align on pursuits, and track outcomes.
• Maintain visibility into each partner’s sales incentives, co-sell programs, and marketplace listings.
• Participate in joint account planning and deal coordination with partner team

Go-to-Market Collaboration

• Coordinate participation in partner-led events, webinars, and campaigns to generate awareness and leads.
• Collaborate with marketing to develop partner-specific content and success stories that drive new business.
• Ensure consistent communication between RDA sales and partner organizations regarding opportunities, wins, and updates.

Program Oversight

• Track and report on partner performance metrics such as sourced opportunities, influenced revenue, and joint pipeline activity.
• Manage partner portal listings, co-sell registrations, and deal attribution. Work with leadership to develop quarterly partner engagement plans with measurable KPIs.

Ideal Background

• 5+ years of experience in partner management, channel sales, or alliances within digital consulting and martech ecosystems.
• Familiarity with DXP, CMS, eCommerce, and/or cloud technologies, and an established network or prior engagement within directly aligned partner ecosystems, in particular Headless / API driven CMS’s
• Proven success driving partner engagement that contributes to measurable pipeline or revenue growth.
• Strong relationship-building, communication, and coordination skills across marketing, sales, and partner organizations.
• Strategic thinker with the ability to connect partner capabilities to RDA’s service offerings.
• Willingness to travel periodically for partner meetings, conferences, and industry events.

Why RDA

Competitive salary: Base pay complemented by bonus and commission
Comprehensive Benefits: Robust Blue Cross Blue Shield medical coverage, along with dental, vision, FSA, life & disability insurance
Unlimited PTO: Take the time you need to recharge
Award-Winning Culture: Certified Great Place to Work three years running
Remote Flexibility: Work from your home office with up to 35% travel
Learning-Focused: Continuous access to emerging technologies, including AI enablement and digital strategy certifications

No third parties, please. Only U.S. Citizens or U.S. Permanent Residents.

Keywords:
Partner Manager, Strategic Alliances, Channel Sales, Partner Development, Technology Partnerships, Alliance Manager, Partner Enablement, Partner Marketing, Go-to-Market, GTM Strategy, SaaS Partnerships, Martech, Digital Consulting, Sitecore, Storyblok, Contentful, Contentstack, Uniform, HubSpot, Salesforce, Microsoft, AWS, Shopify Plus, BigCommerce, Vercel, Netlify, Cloud Partnerships, DXP, CMS, eCommerce Platforms, Headless CMS, API-first, Co-sell, Pipeline Growth, B2B Partnerships, Relationship Management, Business Development, Sales Enablement, AI Transformation

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