Pay-Per-Click Manager

Job Summary
We are seeking a dynamic and results-driven Pay-Per-Click (PPC) Manager to lead our digital advertising efforts and drive measurable growth through targeted paid media campaigns. In this role, you will develop, execute, and optimize PPC strategies across multiple platforms to maximize ROI, increase brand visibility, and generate high-quality leads. Your expertise in performance marketing, media buying, and analytics will be essential in crafting compelling campaigns that resonate with our audience and deliver impactful results. Join us to shape innovative digital marketing initiatives and elevate our online presence!

Responsibilities

• Plan, implement, and manage comprehensive PPC campaigns across platforms such as Google Ads, Bing Ads, Twitter Ads, Facebook Advertising, and other social media channels.
• Conduct detailed keyword research to identify high-performing keywords that align with campaign goals and target audiences.
• Monitor campaign performance using tools like Google Analytics, Google Tag Manager, and other web analytics platforms to analyze data and optimize ad spend effectively.
• Develop strategies for conversion optimization by testing ad copy, landing pages, bidding strategies, and audience targeting to improve campaign effectiveness.
• Manage budgets meticulously to ensure efficient media buying while maximizing reach and engagement within allocated resources.
• Collaborate with cross-functional teams including SEO specialists, content creators, and web developers to ensure cohesive digital marketing efforts.
• Stay current with industry trends, emerging platforms like Twitter Ads and new SEM tools to continually refine campaign strategies for maximum impact.

Requirements

• Proven experience in PPC campaign management with a strong understanding of digital marketing channels such as Google Ads (AdWords), Bing Ads, Facebook Advertising, and Twitter Ads.
• Expertise in performance marketing techniques including keyword research, bidding strategies, audience segmentation, and conversion tracking.
• Proficiency with SEO tools, media planning software like DoubleClick, Google Analytics, Google Tag Manager, and other web analytics platforms.
• Solid knowledge of SEM best practices combined with experience in media buying and affiliate marketing campaigns.
• Ability to analyze data effectively to inform decision-making and optimize campaigns for better ROI.
• Strong budgeting skills with a focus on maximizing ad spend efficiency while achieving campaign goals.
• Excellent communication skills to clearly present insights and collaborate with team members across departments. Join us as a Pay-Per-Click Manager to lead innovative paid advertising initiatives that propel our brand forward! Your expertise will help us harness the power of digital marketing tools like Google Analytics, SEO tools, SEM strategies, and social media management platforms—driving growth through targeted media buying and conversion optimization efforts!

Pay: $60,000.00 - $100,000.00 per year

Benefits:

• Gym membership
• Paid parental leave
• Referral program
• Unlimited paid time off

Work Location: Hybrid remote in Seal Beach, CA 90740