Performance Creative, Graphic Design & Strategy

About GLP Winner

GLP Winner is changing US healthcare by making life-saving treatments more affordable and accessible. We help consumers navigate the crowded market for GLP-1 providers with transparent pricing, sourcing, and reviews. We help people get insurance coverage of their medication as well as bypass traditional US healthcare with direct-to-consumer cash-pay options.

As one of our first hires, you will play an important role in shaping the culture and direction of the company. We are an early, VC-funded B2B2C startup in a fast-moving industry. Team members will be expected to have a high amount of autonomy, tactical ownership, and wear a lot of different hats to solve problems. You will be expected to learn new skills and rapidly experiment with multiple solutions to problems. You may be handed half-finished concepts with the expectation of getting them to the finish line. If you’ve only worked at 500+ person companies before, you may not be a good fit unless you’re willing to rapidly learn new things and are open to change.

About Our Creative Approach

Telehealth advertising has a problem: sterile vials, syringes on white backgrounds, AI-generated doctors, clinical reassurance copy, bottles floating in space. The audience has learned to scroll past all that.

We don’t make those ads.

We aim to be scroll-stopping in a feed that has trained everyone to look away. Metaphor over medical. Warmth over whitewash. Craft over clinical. A fortune cookie can say something a vial can’t.

Our audience has already seen 200 GLP-1 ads this week. Our job is to respect that and to earn the scroll stop by making work that’s beautiful, surprising, or funny enough that it doesn’t feel like an ad at all. We still work within expected styles from time to time, but also run ads that break the mold.

If you’re tired of making the clinical stuff too, you’re probably already home.

About the Role

We’re hiring a Performance Creative (Graphic Design & Strategy) to own the look, feel, and motion of our paid social advertising across Meta, TikTok, Reddit, YouTube, and emerging channels. You’ll sit at the intersection of brand, growth, and AI, producing the static and video assets that introduce millions of people to a better way to access care.

This is a performance creative role. Every ad you ship has a job to do, and we measure whether it did it. You’ll work in a tight 2-week test-and-learn cycle, using performance data and team feedback to iterate your way to winners. Previous work in telehealth, pharma, weight loss, or other regulated categories is a major plus. You’ll be creating in a space where platform policies are strict and creative has to thread the needle between compelling and compliant.

This role is about making sure concepts that fit our strategy are fully executed and ready to go. Creating different versions to A/B test and getting ads that are production ready. If you only want to strategize and delegate this is not the right role for you.

Monthly rhythm

• Concepts: 40+ rough concepts per month (20+ every 2 weeks) during our bi-weekly creative refresh.
• Finished assets: 20+ production-ready concepts per month (10 every 2 weeks), after 2 (or more) rounds of team feedback.
• Iteration inputs: Marketing performance data on prior rounds and iteration of winning concepts from previous tests.
• Copy: Ad copy is created by the team and often A/B tested on your assets. Within 6 months, the expectation is for you to start taking ownership of copy ideation alongside the team.
• Other creative assets (as needed): We may ask for miscellaneous other creative assets, such as blog images, professional assets, social platform media, and video editing as needed.
• Social media content support: Short form video content management may be needed on short notice to support organic social platforms - video editing, asset creation, a/b testing materials, and more.

What You’ll Do

• Design and edit static_ and video_ ad creative for Meta (Feed, Reels, Stories), TikTok, Reddit, and YouTube (Shorts + in-stream) - sized, paced, and styled for each platform.
• Combine AI tooling with real craft - using image, video, and voice generation to extend your output without drifting into AI-slop territory. You know when a generated asset needs a human pass.
• Ship on a bi-weekly cadence with clear QA, file naming, and organized handoff to the marketing team.
• Iterate on winners using performance feedback (CTR, hook rate, thumb-stop, CPA, ROAS) and fatigue signals.
• Source and license commercial-use music and voiceover that fits each platform’s native tone - platform and library budget is provided as part of this position.
• Partner with the marketing to keep creative on-message and within platform policy for regulated health categories. The team will provide guidance and training on this.
• Grow opportunities with the role: Over time, take on creative strategy, A/B test ideation, and ad copy.
• Learn our industry and regulation guidelines to ensure we stay compliant and clear to consumers
• Social media content editing. Ability to quickly turn new video editing and asset creation when social content is available for immediate posting. Should be familiar with social platform best practices.

What We’re Looking For

• 2–4 years of experience as a graphic designer, motion designer, or performance creative ideally at a DTC brand, agency, or in-house growth team.
• A portfolio of paid social work showing both static and video ads across Meta, TikTok, Reddit, and/or YouTube. Include metrics where you have them.
• Strong fluency in static ad creation (Photoshop, Illustrator, Figma) with a feel for type, hierarchy, and scroll-stopping composition.
• Strong fluency in video editing (Premiere Pro, After Effects, and/or CapCut) with a grasp of pacing, hooks, captions, overlays, and platform-native conventions.
• Hands-on comfort with AI creative tools (e.g., Midjourney, Firefly, Runway, Sora, ElevenLabs, Nano Banana, ChatGPT), and judgment about when AI helps vs. when it hurts the work. This is not a role that can be entirely outsourced to AI.
• A performance-marketing mindset. You know the difference between brand work and direct response, and you understand concepts like hook rate, CTR, CVR, CAC, and creative fatigue.
• Commercial music and voiceover literacy. You know when royalty-free is safe, and how to brief or generate a VO that sounds like a real person OR source a speaker for commercial work.
• Awareness of the GLP-1 / telehealth landscape — you don’t need to be an expert or a patient, but you’re curious about the category and the consumer.
• Comfort in a startup environment. This includes high autonomy, fast decisions, changing priorities, and doing more than strictly what’s on this JD.
• Schedule: at least 5 hours of daily overlap with US Central business hours.

Bonus Points

• Experience designing for a regulated or protected category (telehealth, pharma, weight loss, supplements, financial services, gambling, CBD, etc.) and a working knowledge of how Meta, TikTok, Reddit, and Google health-and-wellness ad policies shape creative.
• Illustration chops (hand-drawn, vector, or mixed) that can give our work a distinct visual point of view.
• 3D / motion graphics (Blender, Cinema 4D, After Effects expressions) or interest in building a UGC-style library.
• Copywriting, including short-form, direct response, platform-native. We A/B test copy, and if this is your strength we’ll let you run with it once you’re comfortable.
• Platform-native tone. You can instinctively tell why a TikTok ad shouldn’t look like a Meta ad, and why neither should look like a Reddit ad.
• Familiarity with Marketing KPIs: You know what a lower-than-average CTR could indicate and can propose changes to influence 6-sec view rate.

Tools We Expect You to Know (or Learn Fast)

• Design & motion: Figma, Canva, Photoshop, Illustrator, Premiere Pro, After Effects, or CapCut.
• AI creative: Midjourney, Firefly, Runway, ElevenLabs, ChatGPT/Claude, or Nano Banana (or your equivalents).
• Audio & VO: Artlist, Epidemic Sound, Musicbed, ElevenLabs, or Descript.
• Collaboration: Notion, Slack, Frame.io or similar review tools, and Google Drive.

Working at GLP Winner

• Fully remote, async-first, with a few hours of daily overlap with the core team.
• Small, fast-moving team — your work ships quickly once you make it, and you see the numbers it drives.
• Competitive compensation + early-stage equity.
• Budget for creative tools, stock, AI subscriptions, and professional development - what you need to be successful (within reason).
• A mission worth the work: making GLP-1 and other medications more affordable and accessible for the people who need it.

How to Apply

In your initial message to , send us:

• Your portfolio — with a focus on paid social work. Include results (CTR, ROAS, scale) wherever you have them.
• 2–3 examples of ads you’ve made where you used AI in the creative process — tell us what the AI did and what you did.
• A short note on why this role, at GLP Winner, at this stage - especially if you’ve worked in a regulated or protected industry before.
• Your LinkedIn and/or resume.

We read every application. If your portfolio shows the eye and the instinct, we don’t care where you went to school or how many years you’ve been titled “designer.”

The Interview Process

We care as much about who you are as what you ship. Here's what to expect:

• 30-minute intro call. A short conversation about your background, toolkit, and why this role, at this company, at this stage.
• 1-hour team interview. A deeper session with the broader team — a walk through your portfolio and how you'd fit into our creative process.
• Paid take-home. We'll kick off on a Monday with a brief that mimics a real creative sprint. You'll present concepts at a 30-minute check-in on Wednesday for feedback, and a final 30-minute review on Friday.
• Decision. We'll come back to you with a clear yes or no.

You'll have space to ask questions at every step.

Pay: From $40,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote