Performance Head

Job Summary

Key Responsibilities

• Develop and lead performance marketing strategies aligned with business and sales goals
• Manage and optimize paid campaigns across Meta Ads, Google Ads, YouTube, LinkedIn, and other platforms
• Drive qualified real estate leads while maintaining optimal Cost Per Lead (CPL)
• Oversee budget allocation and ROI optimization
• Implement tracking systems (Pixel, GTM, Conversion API, CRM integrations)
• Analyze campaign data and generate actionable insights
• Conduct A/B testing on creatives, landing pages, and ad copies
• Collaborate with creative, content, and sales teams to improve conversion rates
• Monitor competitor campaigns and industry trends
• Present weekly/monthly performance reports to leadership

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years of experience in performance marketing (real estate/PropTech preferred)
• Strong expertise in Google Ads and Meta Ads
• Hands-on experience with analytics tools (Google Analytics, Tag Manager, CRM dashboards)
• Proven track record of scaling lead generation campaigns
• Strong analytical and problem-solving skills
• Ability to manage high advertising budgets

Preferred Skills

• Experience in high-ticket sales funnel marketing
• Knowledge of landing page optimization and CRO
• Experience managing marketing teams
• Understanding of marketing automation tools

What We Offer

• Leadership role in a fast-scaling PropTech startup
• Attractive salary with high performance-based incentives
• Strategic decision-making authority
• Growth-oriented and dynamic work culture

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person