Performance & Loyalty Marketing Manager

Role Overview:

We’re looking for a Performance & Loyalty Marketing Manager who combines sharp marketing instincts with deep data awareness. This isn’t a social media coordinator role — it’s a strategic marketing position designed to drive measurable business impact. From lifecycle and churn campaigns to social content and branding, this role balances performance with presence.

You’ll run hyper-targeted campaigns, drive loyalty engagement, support retailer growth, and build a stronger brand presence across all touchpoints.

Key Responsibilities:

1. Campaign Strategy & Execution

• Plan and run data-driven marketing campaigns based on member behavior, transaction history, and segmentation (RFM, churn risk, new joiners, etc.)
• Execute cross-partner targeting to increase share of wallet, retention, and frequency
• Manage lifecycle campaigns across acquisition, onboarding, retention, and win-back journeys

2. Performance & Paid Media

• Own and optimize hyper-targeted paid ad campaigns across Meta, Google, YouTube, and other platforms.
• Test creatives, audiences, and placements with a clear focus on performance — CAC, ROAS, retention uplift
• Track and report ROI metrics regularly with actionable recommendations

3. Loyalty & Member Insights

• Work with data teams to extract behavioral insights that inform campaigns and content
• Build and act on predictive models — churn, basket potential, shopping frequency, and segment behavior
• Collaborate with retailers and brand partners to build marketing plans that increase loyalty adoption, footfall, and basket size

4. Brand, Social & Program Engagement

• Build and maintain a strong, consistent BOUNZ brand identity across social, digital, and in-store assets
• Develop and manage social media content strategy and execution – driving not just awareness but app installs and engagement
• Create content calendars, campaign creatives, and seasonal activations (working with internal teams or agencies as needed)
• Drive influencer collaborations, storytelling formats, reels, and campaign messaging that align with loyalty initiatives
• Oversee in-store branding, POS visibility, digital banners, and branded campaign support for partners
• Monitor content performance and iterate based on engagement and outcomes

5. Strategic Growth & Partnerships

• Identify new engagement tools (referral programs, gamification, surprise rewards, etc.) to drive stickiness
• Support partner onboarding with tailored marketing playbooks and campaign support
• Explore and test new marketing platforms, tools, and automation to scale program impact efficiently

What We’re Looking For:

• 3-5 years of experience in performance marketing, loyalty, or CRM-led growth
• Proven ability to drive measurable outcomes — conversions, app installs, sales uplift, retention
• Hands-on experience with paid media platforms (Meta, Google), CRM tools (MoEngage or similar), and analytics tools (GA4, Looker, etc.)
• Strong understanding of RFM, customer segmentation, and lifecycle marketing
• Strong creative sense — you can brief, evaluate, and evolve brand and content output
• Experience managing social media and content calendars for fast-paced brands
• Excellent communication skills — able to align internal stakeholders and retailer/partner needs
• Familiarity with UAE/GCC consumer behavior and retail landscape is preferred
• Experience in retail, eCommerce, or loyalty ecosystems is a strong plus

Job Type: Full-time

Pay: AED10,000.00 - AED15,000.00 per month

Application Question(s):

• Which CRM or marketing automation platforms have you used (MoEngage or similar), and what types of journeys or campaigns have you built?
• How familiar are you with RFM analysis and customer segmentation techniques?

Experience:

• Performance marketing, loyalty programs, or CRM-led growth: 3 years (Required)
• Fast-paced retail, eCommerce, or loyalty: 3 years (Required)