Performance Marketer

Job Title: Performance Marketer

Location: Sector 50,Gurgaon

Type: Full-time

Experience: 4-6 years

About Us:

We are a fast-growing celebrity endorsement and influencer-driven advertising company, managing ₹10 Cr+ ad campaigns across sectors. We work closely with top-tier celebrities and brands to craft high-impact campaigns that drive visibility, trust, and conversions. We’re now looking for a sharp, analytical, and creative Performance Marketer to scale our media buying and conversion funnels with a strong focus on measurable ROI.

Key Responsibilities:Media Buying & Campaign Execution:

• Plan, execute, and optimize large-scale paid ad campaigns (₹10 Cr+) across Meta (Facebook/Instagram), Google Ads, YouTube, and programmatic channels.
• Leverage celebrity-led creatives to maximize campaign performance, while A/B testing copy, creatives, and audience segments.
• Set clear KPIs across platforms (CPA, ROAS, CTR, CPM) and drive continuous performance improvements.

Conversion Rate Optimization (CRO):

• Collaborate with the design and tech teams to optimize landing pages, funnels, and product pages for better conversion.
• Use tools like Google Optimize, Hotjar, Crazy Egg, and GA4 to analyze user behavior and identify friction points.
• Run systematic A/B and multivariate tests to improve conversion metrics.

Analytics & Reporting:

• Own full-funnel analytics: from impression to revenue.
• Report campaign performance with actionable insights on a weekly and monthly basis.
• Use platforms such as Google Analytics, Meta Business Manager, and custom dashboards to track and analyze data.

Strategic Thinking:

• Align campaign objectives with brand positioning, product-market fit, and celebrity/influencer voice.
• Work closely with creative and talent teams to align ad creatives with performance data and insights.
• Explore new growth channels, tools, and emerging platforms.

Requirements:

• 4–6 years of hands-on performance marketing experience with proven results (preferably in high-budget environments).
• Experience managing ₹1 Cr+ monthly paid media budgets.
• Strong understanding of celebrity/influencer-led marketing funnels.
• Deep knowledge of Meta Ads, Google Ads, YouTube, and display networks.
• Proficiency in CRO tools and best practices.
• Analytical mindset with strong data interpretation skills.
• Experience using Google Analytics 4 (GA4), Tag Manager, Looker Studio, and Excel/Google Sheets.
• Excellent communication and cross-functional collaboration skills.

Nice to Have:

• Prior experience working with celebrity brands, D2C brands, or influencer-led campaigns.
• Exposure to affiliate and referral marketing ecosystems.
• Working knowledge of marketing automation tools (e.g., Klaviyo, HubSpot, or similar).

What We Offer:

• Opportunity to scale national-level campaigns with celebrity talent

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person