Performance Marketer

Job Title: Performance Marketer Employment

Type: Onsite

Experience Level: 2–3 years

Location: Calicut

Roles and Responsibilities:

• Plan, launch, and optimize pay-per-click (PPC) campaigns across platforms including Facebook, Instagram, LinkedIn, Google, YouTube, and other digital channels.
• Build and manage keyword strategies, audience segments, and placement targeting for Search, Display, and Remarketing campaigns.
• Utilize data-driven insights to monitor campaign performance, run A/B tests, and refine targeting and messaging for maximum ROI.
• Conduct market research to anticipate trends and customer needs, and lead the planning and execution of product launches and marketing campaigns.
• Enhance marketing performance through regular A/B testing of audiences and creatives. Develop creative briefs, ad copy, and video ad ideas.
• Work closely with designers, content creators, and developers to ensure cohesive and aligned marketing assets.
• Stay updated on the latest trends and best practices.

Requirements

• Digital marketing experience with at least 2–3 years in paid customer acquisition
• Experience in developing and implementing marketing strategies.
• Proficiency in managing online advertising campaigns, including PPC and social media ads. In-depth knowledge of Meta, Google, YouTube, and LinkedIn ad platforms.
• Strong analytical skills and familiarity with data analysis tools.
• Ability to regularly provide insights based on current and historical data and trends.
• Experience working with coaching and ed-tech funnels.
• A passion for digital marketing, art, and the creator economy.
• Excellent organizational and project management skills.
• Excellent written and verbal communication skills.

Job Types: Full-time, Permanent

Work Location: In person