Performance Marketer

Job Overview:
We are looking for a highly driven Performance Marketer to plan, execute, and optimize data-driven digital marketing campaigns across multiple platforms. The ideal candidate will have strong analytical skills, hands-on experience with advertising tools, and the ability to scale campaigns to achieve measurable business growth.

Key Responsibilities:

1. Campaign Planning & Execution

• Develop and implement performance marketing strategies across Google Ads, Meta Ads, TikTok, LinkedIn, and other paid channels.
• Manage end-to-end campaign setup, targeting, budgeting, and optimization.
• Create and execute A/B testing for ad creatives, landing pages, and audiences.

2. Optimization & Performance Management

• Monitor key performance metrics (CPC, CPA, ROAS, CTR, Conversions, etc.).
• Continuously optimize campaigns to improve ROI and reduce acquisition costs.
• Identify growth opportunities through data analysis and insights.

3. Analytics & Reporting

• Track and analyze campaign performance using tools like Google Analytics, GA4, Tag Manager, and platform dashboards.
• Prepare weekly and monthly performance reports.
• Recommend improvements based on data trends.

4. Content & Creative Collaboration

• Coordinate with the design and content teams for ad creatives, landing pages, and promotional materials.
• Ensure messaging is consistent with brand guidelines.

5. Budget Management

• Plan monthly budgets and allocate spending across marketing channels.
• Maintain cost-control strategies and optimize spend efficiency.

6. Market & Competitor Research

• Stay updated on industry trends, new platform features, and competitors’ marketing strategies.
• Implement new tools and strategies to enhance campaign performance.

Skills & Requirements:

• Bachelor’s degree in Marketing, Business, or relevant field.
• 2–5+ years of experience in performance marketing or paid advertising.
• Hands-on experience with Google Ads, Facebook/Instagram Ads, LinkedIn Campaign Manager, TikTok Ads, etc.
• Strong knowledge of SEO, SEM, remarketing, funnel optimization, and attribution models.
• Analytical mindset with proficiency in Google Analytics, Google Tag Manager, and Data Studio.
• Strong communication, reporting, and problem-solving skills.
• Ability to work in a fast-paced, target-driven environment.

Preferred Qualifications (Optional):

• Certification in Google Ads, Meta Blueprint, or Analytics.
• Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
• Knowledge of e-commerce performance strategies.
• Experience with CRO (Conversion Rate Optimization).
• Lead performance marketing strategy across all channels.
• Manage large-scale campaigns with high monthly budgets.
• Develop full-funnel strategies (awareness → acquisition → retention).
• Build and optimize landing pages, funnels, and conversion paths.

Benefits:

• Competitive salary with performance-based incentives.
• Opportunities for professional growth and digital skill development.
• Dynamic and collaborative work environment.

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Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• performance marketing or paid advertising.: 2 years (Required)

Language:

• English- professional level (Required)

Work Location: In person