Performance Marketer

About the Role

We are looking for a highly skilled Performance Marketer to lead performance marketing strategies across Google, Meta, and other paid platforms. The ideal candidate is results-driven, analytical, and passionate about scaling ROI-focused campaigns for diverse industries.

Key Responsibilities

• Plan, execute, and optimize high-budget ad campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other platforms.

• Conduct keyword research, audience segmentation, and competitor analysis.

• Create and test ad creatives, copy variations, and landing page strategies.

• Monitor daily performance and make data-backed decisions to maximize ROAS, CTR, CVR, and lower CPA/CPL.

• Prepare weekly and monthly performance reports with actionable insights.

• Collaborate closely with design, content, and sales teams to drive results.

• Stay updated with platform changes, industry best practices, and new ad technologies.

Requirements

• 2.5 – 3 years of hands-on experience in Google & Meta Ads.

• Proven track record of managing high-budget campaigns with measurable results.

• Strong understanding of digital marketing funnels, attribution, and analytics.

• Proficiency in Google Analytics, Tag Manager, and Ads Manager dashboards.

• Excellent analytical skills and the ability to interpret complex data.

• Experience with remarketing, lookalike audiences, and performance scaling strategies.

• Google/Meta certifications preferred.

Key Skills

• Performance Marketing

• Google Ads & Meta Ads

• PPC Campaign Management

• Conversion Optimization

• Audience Targeting

• Analytics & Reporting

• Budget Management

Perks & Benefits

• Competitive salary + performance incentives

• Learning and upskilling opportunities

• Collaborative work culture

• Exposure to diverse industry projects

Job Type: Full-time

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance

Work Location: In person