Performance Marketer

About Brandpa
Brandpa is a growing digital-focused company working with multiple brands to scale their online presence and revenue through data-driven marketing strategies. We believe in performance, clarity, and measurable growth.

Job Overview
We are looking for a results-driven Performance Marketer who can plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate understands numbers, funnels, and customer psychology, and can turn ad spend into profitable growth.

Key Responsibilities

• Plan, launch, and manage paid ad campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, and other relevant platforms
• Optimize campaigns for ROAS, CPA, CTR, and conversions
• Conduct A/B testing on creatives, audiences, copies, and landing pages
• Analyze performance data and prepare clear weekly/monthly reports
• Scale winning campaigns and pause underperforming ones
• Coordinate with content, design, and brand teams for creatives
• Track pixels, events, and conversions accurately

Required Skills & Experience

• Proven experience as a Performance Marketer or Media Buyer
• Strong hands-on experience with Meta Ads and Google Ads
• Solid understanding of funnels, retargeting, and lookalike audiences
• Ability to read data and make performance-based decisions
• Experience with eCommerce or lead generation campaigns
• Knowledge of tracking tools (Pixel, GA4, GTM is a plus)

Preferred (Plus Points)

• Experience working with Pakistani or international brands
• Knowledge of CRO and landing page optimization
• Ability to manage multiple ad accounts simultaneously

What We Offer

• Opportunity to work with growing and diverse brands
• Performance-based growth and learning environment
• Competitive salary / project-based compensation
• Long-term collaboration for the right candidate

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: In person