Performance Marketer

Performance Marketing Specialist (Remote)

About Plutove

Plutove is a UK-based design and marketing agency focused on helping modern businesses grow through creative design, strategic marketing, and performance-driven digital solutions.

We work with startups, local businesses, and eCommerce brands to build strong online identities and scalable marketing systems that generate real business results. Our approach combines creative thinking with data-backed decision making, ensuring that every campaign we run is designed not just to look good, but to perform.

At Plutove, we specialise in:

• Brand identity and visual design
• Social media strategy and content creation
• Performance marketing and paid advertising
• eCommerce growth and digital optimisation

As a remote-first agency, we collaborate with talented professionals globally while maintaining UK standards of quality, communication, and professionalism. Our goal is to build a team of specialists who take ownership of their work, think strategically, and contribute to long-term client success.

We are now expanding our performance marketing division and looking for a motivated Performance Marketing Specialist to grow with us.

Role Overview

As a Performance Marketing Specialist, you will be responsible for planning, executing, and scaling paid advertising campaigns across multiple platforms. Your focus will be customer acquisition, conversion optimisation, and long-term growth for our clients, particularly within the eCommerce space.

The ideal candidate is analytical, proactive, and comfortable working independently while collaborating with a remote team.

Key Responsibilities

You will manage the complete lifecycle of paid marketing campaigns, from strategy development to optimisation and reporting. Your responsibilities will include:

• Planning and launching campaigns across Meta Ads, Google Ads, and TikTok Ads
• Managing acquisition, retargeting, and retention strategies
• Monitoring campaign performance and optimising for ROAS, CPA, and conversions
• Conducting A/B testing across creatives, audiences, ad copy, and landing pages
• Scaling winning campaigns while controlling ad spend efficiency
• Setting up tracking systems including pixels, events, and conversion tracking
• Analysing campaign data and translating insights into actionable strategies
• Collaborating with designers and content teams by providing performance-based creative direction
• Preparing performance reports with clear growth recommendations

eCommerce Experience

A strong understanding of eCommerce marketing is essential for this role. You should be comfortable working with online stores and performance funnels that drive direct sales.

This includes experience with:

• Shopify or WooCommerce brands
• Google Shopping and product feed optimisation
• Dynamic remarketing campaigns
• Improving customer journey from ad click to checkout

Requirements

We are looking for someone who combines hands-on advertising experience with strong analytical thinking.

Candidates should have:

• Minimum 2 years experience in performance marketing
• Proven experience managing profitable paid advertising campaigns
• Strong knowledge of Meta Ads Manager, Google Ads, and TikTok Ads
• Ability to analyse data and make independent optimisation decisions
• Experience working remotely and managing deadlines independently
• Strong communication and collaboration skills

Remote Work Expectations

This is a fully remote role. Applicants must have:

• Reliable high-speed internet access
• Personal laptop or desktop equipment
• Ability to attend scheduled online meetings
• Strong self-management and organisational skills

Preferred (Bonus Skills)

While not mandatory, the following experience will be highly valued:

• Agency experience managing multiple clients
• Email or retention marketing platforms (Klaviyo, Mailchimp, etc.)
• Landing page optimisation and funnel strategy
• Experience scaling eCommerce brands through paid media

Compensation

We offer a competitive package aligned with experience and performance:

• Salary: PKR 60,000 – 100,000 per month
• Performance-Based Bonus: Additional incentives awarded based on campaign performance, growth results, and client success.

What Success Looks Like

Success in this role means consistently improving campaign performance and helping clients achieve measurable revenue growth.

You will be expected to:

• Deliver profitable campaigns
• Improve conversion efficiency
• Identify scaling opportunities
• Contribute strategic ideas that drive agency growth

Pay: Rs60,000.00 - Rs100,000.00 per hour

Work Location: In person