Performance Marketer

Key Responsibilities:

• Plan, create, and manage performance marketing campaigns on Meta Ads, Google Ads, TikTok Ads, and other digital platforms.
• Manage daily ad budgets and ensure campaigns are optimized for better ROAS, CPA, CTR, CPM, CPC, and conversion rate.
• Analyze campaign performance and make data-driven decisions to improve results.
• Create, test, and optimize different campaign structures including TOF, MOF, BOF, Broad, Advantage+, Retargeting, and Custom Audiences.
• Work closely with the creative/content team to suggest new ad angles, hooks, creatives, and video concepts.
• Monitor ad creatives and identify winning creatives, weak creatives, and fatigue signals.
• Run A/B tests for audiences, creatives, copy, landing pages, and campaign objectives.
• Track and report daily, weekly, and monthly performance reports.
• Understand customer journey and improve funnel performance from ad click to purchase.
• Coordinate with the website/e-commerce team to improve landing page performance and conversion rate.
• Manage pixel, conversion tracking, events setup, UTMs, and analytics where required.
• Keep an eye on competitor ads, market trends, and new platform updates.
• Scale winning campaigns while controlling cost and maintaining profitability.
• Identify problems in campaign performance and provide practical solutions.
• Maintain proper campaign naming, structure, and reporting discipline.

Requirements:

• Minimum 2 years of experience in performance marketing.
• Strong experience with Meta Ads Manager is required.
• Experience with Google Ads and TikTok Ads will be a plus.
• Good understanding of e-commerce sales campaigns.
• Strong knowledge of ROAS, CPA, CPM, CTR, CPC, frequency, conversion rate, and funnel metrics.
• Ability to analyze data and make quick optimization decisions.
• Experience in scaling ad budgets profitably.
• Basic understanding of Shopify, Google Analytics, Meta Pixel, and tracking tools.
• Creative mindset with the ability to suggest strong ad angles and hooks.
• Must be organized, responsible, and result-oriented.
• Should be able to work with daily targets and performance pressure.

Pay: Rs30,000.00 - Rs60,000.00 per day

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person