Performance Marketer (All Ad Platforms)

About the Role

Inkling Marketing is looking for a highly skilled Full-Stack Performance Marketer who can manage, optimize, and scale campaigns across ALL major advertising platforms. If you’re someone who lives in dashboards, loves A/B testing, and knows how to turn budgets into results we want you.

Key ResponsibilitiesCampaign Management Across Platforms:

• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook + Instagram)
• LinkedIn Ads
• Twitter/X Ads
• Snapchat & Pinterest Ads (if required)
• Amazon Ads / Flipkart Ads (optional)
• Programmatic & OTT Platforms (if needed)

Performance & Strategy:

• Plan and execute full-funnel paid marketing strategies
• Daily monitoring and optimization for CPL, CPA, ROAS
• Create audience segments & lookalike audiences
• Build remarketing and retargeting funnels
• Conduct A/B tests for creatives, copies, audiences & landing pages
• Collaborate with design team for ad creatives
• Improve landing page performance (heatmaps, CTAs, flow)

Tracking & Reporting:

• Pixel setup (Meta, LinkedIn, TikTok, etc.)
• Google Tag Manager, GA4, UTM tracking
• Weekly and monthly performance reporting
• Competitor analysis & trend monitoring

Requirements

• 1–4 years of hands-on performance marketing experience
• Strong command over multiple ad platforms
• Excellent analytical & problem-solving skills
• Ability to manage budgets, scale campaigns & maintain lead quality
• Good communication skills and teamwork

Good to Have (Bonus Skills)

• Experience in Real Estate, Education, E-commerce, or D2C
• Knowledge of SEO & Content Strategy
• Automation tools (Zapier, CRM integrations, lead routing)
• Basic design skills for ad creatives
• AI-based tools for optimization & copy

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Work from home

Work Location: In person