Performance Marketer-Digital Marketing

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.
• Manage budgets effectively to maximize ROI while meeting KPIs (CPC, CTR, CPL, CPA, ROAS).
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Ads Manager, etc.).
• Run A/B tests on ad creatives, landing pages, and targeting strategies.
• Collaborate with content, design, and sales teams to ensure campaign alignment with overall business goals.
• Stay updated with digital marketing trends, algorithm changes, and best practices.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person