We are hiring a Performance Marketer with proven experience in scaling paid advertising for lifestyle and perfume brands. The ideal candidate will be highly skilled in Meta Ads, with working experience in Google Ads and exposure to TikTok Ads. This role requires a performance-driven mindset, strong analytical skills, and hands-on campaign execution.
Key Responsibilities
- Plan, launch, and scale Meta Ads (Facebook & Instagram) campaigns with a strong focus on ROAS.
- Manage and optimize Google Ads campaigns (Search, Display, Shopping).
- Assist in creating, testing, and scaling TikTok Ads (experience is a plus).
- Develop audience strategies, creatives testing frameworks, and funnel optimizations.
- Monitor daily ad performance, budgets, and KPIs.
- Perform A/B testing on creatives, copies, audiences, and placements.
- Implement and manage tracking (Meta Pixel, GA4, conversion events).
- Analyze campaign data and provide actionable performance insights.
- Work closely with creative and eCommerce teams to improve ad performance.
Requirements
- 2–3 years of hands-on experience with Meta Ads (mandatory).
- Minimum 1 year of experience with Google Ads.
- Experience with TikTok Ads is a strong plus.
- Proven experience working with lifestyle, beauty, or perfume brands.
- Strong understanding of performance metrics (CPA, ROAS, CTR, CPC).
- Experience scaling ad accounts and managing monthly budgets.
- Knowledge of audience targeting, retargeting, and lookalike strategies.
- Familiarity with GA4 and conversion tracking tools.
Apply Now
If you’re a data-driven marketer with a passion for scaling lifestyle and fragrance brands, we’d love to hear from you.
Job Type: Full-time
Pay: Rs60,000.00 - Rs80,000.00 per month
Work Location: In person