performance marketing assistant manager

� Performance Marketing – Sr Executive / Assistant Manager Location: Mumbai, India

Reporting to: Head of Performance Marketing Experience: Proven hands-on experience with Google & Meta Ads (and other Ad platforms) for lead generation in B2C businesses About MakeO - Toothsi MakeO - Toothsi is India’s leading tech-enabled smile and beauty platform, blending clinical care with consumer delight.

With a fast-growing presence across both online and offline channels, we’re scaling our performance engine to reach millions more—and we’re looking for a data-driven digital marketer to power that momentum.

Role Overview As a Performance Marketing Sr Executive / Assistant Manager, you’ll manage and optimize campaigns across Google and Meta with precision. You’ll dig into numbers, hunt for efficiencies, and turn insights into impact. This is a growth-first role, ideal for someone who thrives on experimentation, analytics, and driving ROI in a high-velocity environment.

Key Responsibilities ● Plan, execute, and scale campaigns on Google Ads, Meta platforms (Facebook, Instagram), Microsoft, LinkedIn, others. ● Manage daily budgets, bids, creatives, and ad placements to drive qualified leads ● Own end-to-end funnel performance: from impressions to conversions ● Optimize landing pages and creative assets in collaboration with design and product teams ● Build and monitor performance dashboards; share actionable insights with leadership A/B test ad copies, audiences, formats, and bidding strategies ● Collaborate with CRM, web, and content teams to nurture leads and improve conversion rates ● Stay ahead of platform algorithm updates, tool innovations, and lead-gen best practices Must-Have Qualifications ● 2–4 years of hands-on experience in performance marketing for B2C lead-gen brands ● Proficiency in managing campaigns via Google Ads and Meta Ads Manager ● Strong understanding of attribution, conversion tracking, and pixel-based optimization ● Analytical mindset with comfort in data platforms like GA4, Excel, or Google Sheets ● Excellent attention to detail and stakeholder communication skills

Bonus Traits ● Experience with healthcare, wellness, or tech-enabled consumer services ● Expertise in Google Tag Manager, Zapier or CRM Integrations ● Expertise with CRO and landing page optimisations ● A flair for performance creatives that blend storytelling with clicks Why MakeO? ● Be part of a fast-scaling performance team making real business impact ● Direct access to leadership, rapid experimentation cycles, and continuous learning ● Competitive salary, great perks, and a culture that celebrates results

Job Type: Full-time

Pay: ₹25,000.00 - ₹60,000.00 per month

Work Location: In person