Performance Marketing Associate

Key Responsibilities:

Campaign Management & Execution (70%)

• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.
• Track and control daily/monthly budgets to hit CPA/ROAS targets.
• Run A/B and multivariate tests on ads, creatives, landing pages, and audiences.
• Develop strong targeting strategies including lookalikes, retargeting, and interest-based segments.
• Coordinate with Design and Content teams to refresh creatives based on results.

Analysis, Reporting & Optimization (20%)

• Monitor and analyze KPIs like CPA, CPC, CTR, Conversion Rate, LTV, and ROAS.
• Use analytics tools to uncover insights and diagnose performance issues.
• Share weekly and monthly reports with clear findings and recommendations.

Strategy & Growth (10%)

• Explore and test new channels, tools, and technologies for scaling.
• Work with the Web team to improve landing pages and conversion paths.
• Stay updated on performance marketing trends and best practices.

Required Qualifications:

• 2–3 years of hands-on experience managing paid ads (agency or in-house).
• Strong skills in Google Ads and Meta Ads Manager.
• Solid analytical ability with tools like Google Analytics, Tableau, etc.
• Familiarity with GTM, CRM platforms (HubSpot/Salesforce), and ad reporting tools.
• Bachelor’s degree in Marketing, Business, Analytics, or related fields.

Preferred Skills (Not necessary, but good to have):

• Google Ads or Meta Blueprint certifications.
• Experience with advanced tracking (server-side, conversion APIs).

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Work from home

Work Location: In person