Performance Marketing & Creative Content Strategist

We’re looking for a creative and data-driven Performance Marketing & Content Strategist who can manage paid campaigns, plan strong organic content, and create marketing strategies that deliver results.

This role includes working on our in-house brand AND client projects, so versatility and ownership are key.

Key Responsibilities1. Performance Marketing

• Plan, launch, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), and other ad platforms
• Manage budgets and maintain strong ROAS across all campaigns
• Conduct thorough keyword research, audience targeting, and A/B testing
• Monitor analytics to identify trends, opportunities, and performance issues
• Prepare weekly/monthly reports with actionable insights
• Manage full-funnel strategies, including retargeting and conversion optimization

2. Content Strategy (Paid + Organic)

• Develop monthly content calendars for social media, YouTube, and ad creatives
• Plan & execute organic content (reels, shorts, posts, stories, YouTube content ideas)
• Write strong ad copies, hooks, captions, and storytelling scripts
• Work with designers & video editors to create engaging visuals and ad creatives
• Ensure consistent brand voice across all digital platforms
• Create ideas and angles for UGC-style content
• Stay updated with content trends, formats, and platform best practices

3. Client & Company Marketing Support

• Create and manage marketing strategies for our own company
• Provide performance marketing and content strategy services for client brands
• Coordinate with internal teams to deliver campaigns on time
• Communicate performance updates and strategy recommendations clearly

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 2+ years of experience in performance marketing and/or content strategy
• Strong experience with Google Ads, Meta Ads Manager, Analytics, and conversion tracking
• Solid understanding of marketing funnels, retargeting, and optimization
• Excellent copywriting, storytelling, and content planning skills
• Ability to analyze data and make strategy-based decisions
• Basic video editing skills (preferred but not mandatory)
• Ability to think creatively and research new content ideas
• Must be familiar with modern AI tools & workflows (ChatGPT, automation tools, AI content tools, AI video tools, etc.) and know how to use them to improve performance and efficiency

Preferred Skills

• Experience with Performance Max campaigns
• Experience in fashion, lifestyle, or eCommerce brands
• Knowledge of SEO and social media management tools
• Understanding of UGC-style ad content and viral content strategies

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Ability to commute/relocate:

• Lahore Gulberg Colony: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Will you able to provide samples of your previous work?
• Which AI tools do you use regularly for marketing, content creation, research, or automation?

Experience:

• performance marketing and/or content strategy.: 2 years (Required)

Language:

• English (Required)

Work Location: In person