Performance Marketing Executive

Skills & Qualifications:

• Proven experience running successful Meta ad campaigns.
• Strong analytical skills with proficiency in Meta Ads Manager and Google Analytics.
• Basic understanding of A/B testing, funnel strategy, and remarketing.
• Creative mindset for crafting engaging ad copies and visuals.
• Familiarity with other paid platforms (Google Ads, LinkedIn Ads, etc.) is a plus.
• Excellent communication, time management, and reporting skills.

Key Responsibilities

• Develop, manage, and optimize paid campaigns across Facebook, Instagram, and Audience Network.
• Conduct detailed audience research and create segmented ad sets for maximum ROI.
• Design and test multiple ad creatives, copy variations, and CTAs.
• Monitor daily ad performance, track key metrics (CPC, CTR, CPM, CPA, ROAS), and make data-backed decisions.
• Implement retargeting strategies to re-engage potential customers.
• Set up and manage Facebook Pixel, conversion tracking, and event optimization.
• Collaborate with the content and design teams for ad creative development.
• Prepare weekly and monthly reports highlighting campaign performance, insights, and recommendations.
• Stay updated with the latest trends, algorithm updates, and best practices in Meta advertising.

Experience Required:

• 1–2 years in Meta Ads (Facebook & Instagram) campaign management

Job Types: Full-time, Permanent

Pay: ₹260,000.00 - ₹300,000.00 per year

Benefits:

• Provident Fund

Work Location: In person