Performance Marketing Executive (with Content Creation Skills)

We are seeking a dynamic Performance Marketing Executive with a strong background in content creation and photo/video editing. This role combines analytical marketing execution with creative storytelling to drive customer acquisition, engagement, and retention.

Key Responsibilities:

· Plan, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and other digital platforms to meet ROI and growth targets

· Create engaging visual and written content tailored for performance channels, including static ads, video creatives, and short-form content

· Manage campaign budgets, track performance metrics, and deliver actionable insights through regular reporting

· Collaborate with design, brand, and sales teams to ensure cohesive messaging and visual identity across all campaigns

· Stay updated on digital marketing trends, ad formats, and creative best practices to enhance campaign performance

Requirements:

· Proven experience in performance/digital marketing, with hands-on campaign management

· Strong content creation skills, including proficiency in photo and video editing tools (e.g., Adobe Premiere Pro, Photoshop, etc.)

· Analytical mindset with ability to interpret data and optimize campaigns

· Creative thinker with attention to detail and strong communication skills