Performance Marketing & Growth executive

Job description:

Job Title: Performance Marketing & Growth Manager

Salary: ₹15,000 – ₹30,000 per month
Job Type: Part-Time
Working Hours: 7 hours per day
Working Days: Monday to Saturday

About the Role

We are looking for a result-driven Marketing Professional who understands marketing as a complete growth system and works closely with the Sales team to drive conversions. The ideal candidate should be a creative thinker with strong analytical skills, capable of building and executing performance-focused marketing strategies for Digital Services and SaaS products across global markets.

Conversion and revenue growth will be the primary objective of this role.

Key Responsibilities:

1. Complete Marketing Strategy (Conversion-Focused)

• Develop and execute end-to-end marketing strategies aligned with sales goals.
• Build funnel-based marketing plans focused on lead generation and sales conversion.
• Work closely with the Sales team to improve lead quality and conversion rate.
• Optimize customer journey across all digital touchpoints.

2. Performance Marketing (Global Audience)

• Plan, execute, and optimize campaigns on:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Manage campaigns for Digital Services and SaaS products worldwide.
• Conduct A/B testing on ads, landing pages, and funnels.

3. Social Media Management & Marketing

• Develop monthly content and posting strategy.
• Plan creative campaigns aligned with brand positioning.
• Schedule and manage posts across platforms.
• Grow organic reach and engagement.
• Align social media strategy with performance campaigns.

4. Data Analysis & Reporting

• Create detailed performance reports (weekly & monthly).
• Analyze campaign performance and user behavior data.
• Identify growth opportunities through data insights.
• Take data-driven strategic decisions to improve performance.

5. Team Collaboration & Execution

• Work closely with design, content, and sales teams.
• Manage and coordinate marketing team tasks.
• Ensure timely execution of campaigns.
• Act as a bridge between marketing and sales departments.

Required Skills & Qualifications

• 2+ years of experience in Performance Marketing and marketing 360 experience.
• Hands-on experience with Google Ads & Meta Ads.
• Experience in marketing Digital Services and/or SaaS products.
• Strong understanding of conversion funnels and lead nurturing.
• Knowledge of global audience targeting.
• Excellent analytical and reporting skills.
• Creative thinking with strong problem-solving ability.
• Team management and leadership experience.
• Strong communication skills.

Preferred (Bonus Skills)

• Knowledge of WordPress.
• Ability to convert HTML into PHP templates.
• Understanding of website structure and landing page optimization.
• Basic technical understanding of website performance and tracking tools.

What We’re Looking For

• A marketer who sees the bigger picture.
• Someone who focuses on results, not just reach.
• A creative thinker backed by strong data skills.
• A team player who thrives in a collaborative environment.
• A growth-oriented mindset focused on conversions and revenue.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Work from home

Work Location: Remote