Performance Marketing Lead

Company Overview:

Masterworks is a fintech platform that allows anyone to invest in SEC-qualified shares of multi-million dollar paintings by names like Banksy, Basquiat, and Picasso. We have built a portfolio of over $1.3 billion in world-class artworks, introducing over 1 million individuals to the $2.2 trillion art market.

Masterworks has been covered by major media publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times, and was recognized as one of the Top 50 Startups in the US by LinkedIn.

In 2021, Masterworks achieved unicorn status raising $110M in its Series A fundraising round at a valuation exceeding $1 billion.

Our 80+ employees are based out of our offices at 1 World Trade Center in the Financial District of New York City. With an entirely in-office team, there are endless opportunities for collaboration, innovation, and learning.

Team Overview:

The Marketing team is responsible for generating inbound investor leads for our advisor team to then onboard and advise on their first investment. Our goal is to scale ad spend to $500k+ per month while maintaining high lead quality and ROI.

You will report directly to the General Manager of all inbound capital raising and have direct influence over channel strategy, partner selection, and budget allocation. This role is best suited for someone who thrives as a hands-on operator, scaling and optimizing existing channels while selectively building new partnerships.

The Marketing team, dedicated to inbound capital raising, consists of analysts dedicated to reporting and sales operations, four advisors, and three membership coordinators who assist in onboarding new members. You will also work closely with our team of product managers and engineers for funnel development, tracking, and ad optimization.

Position Overview:

This role sits at the intersection of marketing, analytics, and capital formation. We are seeking a driven individual to work with our inbound team who will be responsible for end-to-end campaign management and buying media in excess of $150k+ per month across:

• Email newsletters (MorningBrew, Beehiiv, Kiplinger, etc)
• Affiliates (Moneywise, Forbes, Yahoo Finance, Benzinga, etc)
• YouTube Creators and Podcasts
• Ad platforms (Google Ads, Native display, LinkedIn, etc)
• And more (direct mail, radio, organic social, etc)

You will:

• Source, negotiate, and manage advertising opportunities with hundreds of potential newsletters, websites, or creators.
• Write, design, and produce ad creatives for long-form, short-form, and scripted content.
  • You will personally own ad copy; light design execution (e.g., Figma) is expected, with internal design resources available for high-scale assets.
• Analyze ad performance and negotiate optimal partnership structures.
• Control monthly budgets of $500k+.

Success looks like:

• $150k+ in scalable monthly ad spend within 60 days at 1.0x ROAS or higher
• A robust, continually refreshed pipeline of ad partners.
• Rapid creative iteration cadence, with new tests launched weekly across top channels.
• Clear documentation and forecasting of performance, media planning, and creatives.
• Strong collaboration with advisors and analysts to ensure lead quality translates into funded investments.

You are:

• Highly analytical, skilled at working in spreadsheets
• Adept at negotiating from a buyer's perspective
• Familiar with the landscape of investing content online
• Detail-oriented—from contract red‑lines to spreadsheet linking.
• Organized enough to manage dozens of concurrent partners, creatives, and campaigns.

This role is not a fit if you:

• Prefer brand marketing, PR, or lifecycle email ownership
• Prefer marketing to Gen-Z or broad audiences
• Are uncomfortable negotiating deals or owning ROAS
• Want a people-management role today rather than hands-on execution
• Cannot explain what a Sharpe ratio measures, off the top of your head right now
• Cannot name your three favorite investing newsletters and podcasts

Qualifications:

• Bachelor's Degree in Business, Economics, Finance, or related.
• Comfortable analyzing performance data using spreadsheets and internal reporting tools (SQL experience is a plus, not a requirement).
• 2-5 years of experience in marketing or growth in a startup environment.

Primary Tools Used:

• Google Suite
• Mixpanel
• Segment
• Redash
• Figma
• Hubspot

Benefits at Masterworks:

• Daily catered lunches
• Free admission to art museums and galleries
• Health, dental, and vision coverage with FSA options
• PTO and 401k
• Discounted Equinox membership
• Happy hours, company outings, and more!

Compensation:

• $100,000 - 120,000, inclusive of performance-based compensation

Additional Requirements:

• Must be eligible to work in the US - no exceptions.
• Must be able to work out of our NYC office