Performance Marketing Manager

What You’ll Do

• Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and app-specific channels (Apple Search Ads, Google App Campaigns).
• Conduct keyword research, competitor analysis, and audience segmentation to target the right users.
• Create and manage ad creatives, landing pages, and content in collaboration with design & content teams.
• Execute SEO/SEM strategies to boost organic and paid visibility.
• Track and report campaign KPIs: CTR, CPC, CPA, ROAS, leads, conversions, retention, and engagement.
• Implement retargeting, remarketing, A/B testing, conversion tracking, and pixel implementation for funnel optimization.
• Run email marketing & automation campaigns to nurture leads.
• Stay updated with latest digital trends, tools, and best practices.
• Collaborate with developers, designers & sales teams to align business and marketing goals.

Job Types: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

Benefits:

• Leave encashment
• Paid time off

Ability to commute/relocate:

• Varachha, Surat, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person