Performance Marketing Manager

India

Performance Marketer – BotFit (Sector 60, Gurugram)

Join the team behind Gurugram’s biggest Family Entertainment Center!

About BotFit

BotFit isn’t just a play zone — it’s a world of fun, fitness, and family bonding. Spread across multiple zones (Cricket, Activity, Café, Lawn, Lounge), we host kids’ birthdays, corporate events, and community carnivals — powered by our mascots Jevika & Joy!

We’re on a mission to make every family experience memorable — and now we’re looking for a Performance Marketer who can help us amplify our reach and bring more smiles every day.

Role Overview

As a Performance Marketer, you’ll manage and optimize our digital ad campaigns, drive leads through CRM-integrated funnels, and collaborate with our creative & offline teams to ensure consistent growth across Meta, Google, and WhatsApp marketing.

Key Responsibilities

Plan, execute & optimize paid campaigns across Meta Ads, Google Ads, and YouTube
Integrate campaigns with Odoo CRM, Gallabox (WhatsApp), and the BotFit website for lead tracking
Set up and monitor Meta Pixel & Event Manager for accurate conversion tracking
Collaborate with design & content teams to create engaging ad creatives and landing pages
Analyze performance metrics, prepare weekly reports, and suggest actionable insights
Manage remarketing campaigns and audience segmentation
Coordinate with offline marketing teams for event-based campaigns and local promotions

Requirements

1–3 years of experience in performance marketing (agency or brand-side)
Hands-on experience with Meta Business Suite, Google Ads, and CRM systems (preferably Odoo)
Strong analytical and reporting skills (Google Sheets / Excel proficiency)
Basic understanding of WhatsApp API & automation tools (Gallabox or equivalent)
Knowledge of conversion optimization, UTM tracking, and lead funnels
Creative mindset with an eye for engaging content

Good to Have

Experience in event marketing or family entertainment / kids’ brands
Familiarity with offline-to-online (O2O) marketing integration
Awareness of local Gurugram market trends

Perks & Culture

Work with a young, creative team building India’s coolest kids & family brand
Opportunity to handle large-scale events and influencer campaigns
Exposure to cross-platform marketing (Meta, CRM, WhatsApp, Offline)
Fun workplace with live events, mascots, and laughter every day

Location: Sector 60, Gurugram
Full-time (Work from Office)
Salary: Competitive + Incentives based on performance

Job Type: Full-time

Pay: From ₹35,610.30 per month

Experience: