Performance Marketing Manager

About the Role:

We are looking for a Performance Marketing professional who can drive growth through paid digital campaigns and optimize conversions across multiple platforms. You’ll play a key role in scaling Label Apurva’s online presence, improving ROI, and building strong visibility for our fashion collections.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns on Meta, Google, YouTube, Pinterest, etc.
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and other data platforms.
• Strategize and grow e-commerce sales (Shopify, Website & Marketplaces) through conversion-driven
• Collaborate with the content and creative team to ensure ad creatives align with brand aesthetics and messaging.
• Conduct A/B testing on creatives, copies, and landing pages to maximize CTR and ROI.
• Manage ad budgets and bidding strategies efficiently to achieve performance goals.
• Track KPIs such as CTR, CPA, ROAS, and conversion rate, and present reports with actionable insights.
• Identify new growth opportunities and emerging digital trends for campaign innovation.
• Optimize SEO and SEM strategies in collaboration with the digital marketing team.
• Ensure consistent brand tone and performance alignment with overall marketing goals.

Campaigns.

• Track performance metrics CPC, CTR, CAC, ROAS, CPA and share actionable insights weekly.

• Create and manage retargeting, lookalike, and seasonal campaigns for new collection launches.

• Work on SEO, influencer collaborations, and PR campaigns to increase organic reach.

• Coordinate with content & design teams for ad creatives, landing pages, and festive promotions.

• Analyze data and consumer behavior to identify new growth opportunities.

• Collaborate directly with the founder to align marketing efforts with Label Apurva’s brand vision.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of experience in digital or performance marketing, preferably in fashion, lifestyle, or luxury retail.
• Strong understanding of social media ads, Google Ads, and analytics tools.
• Creative mindset with analytical problem-solving ability.
• Up-to-date with the latest trends and best practices in performance marketing.
• Excellent communication and reporting skills.

Preferred Skills:

• Experience with Shopify, Klaviyo, or other e-commerce platforms.
• Knowledge of influencer marketing performance tracking.
• Familiarity with pixel tracking and conversion API setup.
• Strong eye for fashion aesthetics and brand storytelling.

Why Join Us:

• Work closely with a luxury fashion label deeply rooted in Indian craftsmanship and storytelling.
• Opportunity to build and scale creative ad strategies from the ground up.
• Fast-paced, collaborative environment with room for innovation.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule

Education:

• Diploma (Required)

Experience:

• total work: 3 years (Required)
• Performance marketing: 3 years (Required)

Work Location: In person