Performance Marketing Manager

About the Role

We are looking for a data-driven Performance Marketing Executive to plan, execute, and optimize performance marketing campaigns across digital channels. The ideal candidate should have strong analytical skills, hands-on experience with paid ads, and the ability to drive measurable results in lead generation and conversions.

Key Responsibilities

• Plan and execute paid marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other platforms.
• Manage end-to-end performance campaigns including budget planning, targeting, A/B testing, bidding strategies, and optimization.
• Track and analyze campaign performance using tools like Google Analytics, Google Tag Manager, and platform dashboards.
• Optimize campaigns for lower CPA, higher ROI, quality leads, and conversions.
• Prepare regular reports with insights, performance metrics, and improvement recommendations.
• Collaborate with the content and design teams for ad creatives, landing pages, and communication.
• Conduct competitor and market research to identify new growth opportunities.
• Implement best practices in digital advertising and stay updated with platform changes.

Requirements

• Proven experience in performance marketing / paid ads (Google/Meta/LinkedIn).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Good understanding of CPC, CPM, CTR, CPA, ROAS, funnel stages, and attribution.
• Experience with Google Analytics, Tag Manager, Search Console, and CRM tools is a plus.
• Ability to manage budgets and deliver results within timelines.
• Strong communication and reporting skills.

Preferred Skills

• Google Ads or Meta Ads Certification
• Experience in lead generation campaigns
• Knowledge of SEO, automation tools, and landing page optimization
• Basic understanding of Canva or creative briefing

Job Types: Full-time, Permanent

Pay: ₹322,013.31 - ₹500,000.00 per year

Benefits:

• Health insurance
• Provident Fund