Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Boulder/Denver Strongly Preferred
Employment Type: Full-time (Remote/Hybrid)
Reports To: VP of Marketing and Operations

Company Overview: TerraClear applies artificial intelligence, robotics, and world-class mechanical design to solve some of the most data-deficient and labor-intensive jobs on the farm. These technologies are rapidly transforming agricultural intelligence, allowing farmers to make faster and more informed decisions that translate into highly precise actions and more productive farms. Our first application solved one of the most disliked tasks on the farm: clearing rocks. The annual emergence of news rocks impacts nearly half of farms in North America, slowing farming, damaging equipment, and causing downtime during seeding and harvesting. Solving this problem frees farmers to focus on higher-value tasks and brings their operations into a new era of farming.

Leveraging our commercial success in rocks, we are now expanding our core technologies to new farm applications, including the precise management of weeds, pests, disease and overall plant health.

Our team is tight-knit and believes in the power of teamwork. We value learning directly from the farmers we serve, getting our hands dirty, and tackling tough challenges together. You will thrive at TerraClear with a positive attitude, a collaborative mindset, a healthy dose of grit and a passion for solving real-world problems.

Job Overview: We are seeking a Performance Marketing Manager who lives at the intersection of growth strategy and analytics. You'll be responsible for driving measurable marketing outcomes across digital channels, optimizing spend and performance through data-driven insights, and turning metrics into growth.

The ideal candidate is a highly analytical, results-oriented marketer with a deep understanding of digital marketing, and various lead generation tactics Someone who thrives in experimentation, understands how to translate data into action, and has a strong grasp of performance metrics across paid, owned, and earned media.

In this role you will

• Multi-channel Demand Generation Campaigns: Develop and execute performance multi-channel marketing strategies and campaigns, including email marketing, social media, paid search, direct mail, print advertising, content marketing, etc., to drive awareness, acquisition, conversion, and retention. Work with advertising vendors to develop like audiences and drive both lead quality and volume.
• Own marketing analytics and attribution, providing clarity on channel ROI, CAC, LTV, and overall marketing efficiency.
• Optimize campaigns through continuous A/B testing, creative iteration, and audience segmentation to improve key performance metrics.
• Manage budgets and pacing, ensuring efficient allocation of spend across channels for maximum ROI.
• Collaborate cross-functionally with content marketing, product, and sales teams to align performance campaigns with broader business objectives.
• Create and maintain dashboards (e.g., Google Analytics, Looker, Power BI, ) that visualize campaign performance and uncover actionable insights.
• Lead reporting cadence on digital marketing KPIs—providing clarity on what's working, what's not, and what's next.
• Stay ahead of trends in growth marketing, analytics tools, AI-driven optimization, and emerging ad platforms.
• Website Management: Oversee and optimize TerraClear's website to improve user experience, SEO, and lead generation efforts. Ensure content is up-to-date, relevant, and aligned with overall marketing objectives.

What we're looking for

• Bachelor's degree in Marketing, Business Analytics, Economics or a related field.
• 4-7 years of proven experience in digital or performance marketing, preferably in a growth-oriented environment
• Proven track record of managing and scaling paid media campaigns with clear ROI in a fast-paced start-up environment.
• Strong quantitative and analytical skills—able to translate data into actionable marketing strategies.
• Hands-on experience with data visualization tools (e.g., Looker, Tableau, Power BI) and marketing automation/CRM platforms (e.g., HubSpot).
• Advanced proficiency in Google Ads, Meta Ads, LinkedIn Campaign Manager, and Google Analytics (GA4).
• Experience with attribution modeling, conversion tracking, and A/B or multivariate testing.
• Excellent communication skills with the ability to present complex data in clear, actionable terms.

Base Salary Pay Range = $125-143k