Performance Marketing Manager

Performance Marketing Manager – Spice Up Foods (Kolkata)

About the Role:
Spice Up Foods is looking for an experienced Performance Marketing Manager to manage and scale our paid advertising on Meta (Facebook & Instagram) and Google. The role focuses on ROAS improvement, audience testing, and scaling online revenue in a structured and profitable way.

Experience Required:
3–4 years of hands-on experience in Performance Marketing (Meta and Google Ads).
Experience with D2C or food brands will be considered a strong added advantage.

Key Responsibilities:

• Plan, launch and optimise campaigns on Meta Ads and Google Ads.
• Build and manage full-funnel ad structures (TOF, MOF, BOF).
• Improve ROAS from current 3.5x towards 5x sustainably.
• Scale monthly online revenue from 5 lakhs to 10 lakhs with efficient spend.
• Conduct daily campaign monitoring to reduce waste and improve conversions.
• Run A/B tests across creatives, audiences, hooks and landing pages.
• Work with founders and creative teams to develop high-performing ad assets.
• Set up and maintain tracking: Pixel, Conversion API, Google Tag Manager, Events.
• Perform weekly and monthly reporting with insights and next steps.
• Recommend CRO improvements for website, landing pages and product pages.
• Conduct competitor research in the ready-to-eat and D2C space.

Key KPIs:

• ROAS consistently above 3.5x with a target trajectory toward 5x.
• CAC reduction of 10–15% month-on-month.
• Improved contribution of online paid ads to overall revenue.
• Reduction of wasted ad spend by optimising targeting and creatives.
• Predictable scaling ability from 5 lakh to 10 lakh per month revenue.

Preferred Skills:

• Strong understanding of Meta Ads Manager and Google Ads.
• Experience with D2C brands; food brand experience is a positive differentiator.
• Good analytical skills with comfort in Excel/Sheets.
• Knowledge of Shopify performance basics.
• Ability to troubleshoot tracking and campaign issues without supervision.

Job Type: Full-time

Pay: ₹350,592.02 - ₹500,000.00 per year

Work Location: Remote