Performance Marketing Manager

At Fivestaff, our mission is to unlock the potential of talent by connecting them with meaningful work that drives real impact — for businesses, communities, and the individuals themselves. We believe great work isn’t bound by borders, and that empowering people to contribute from where they are can transform lives and shape a better future for all.

We partner with global businesses to provide high-performing, full-time remote teams who are strategic, skilled, and ready to make a difference.

About The Role:

We’re looking for a data-savvy and creatively driven Digital Marketing Manager – Growth to take full ownership of paid acquisition and lifecycle marketing channels for one of our international clients. In this role, you’ll lead performance campaigns, run full-funnel experiments, and collaborate cross-functionally to optimize CAC and drive sustainable growth across paid media, CRM, and customer re-engagement loops.

If you love balancing analytical rigor with creative problem-solving, working hands-on with budgets, ads, tracking systems, and lifecycle journeys, this role is made for you.

Key Responsibilities:

Performance Marketing & Acquisition

• Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other high-intent and discovery channels
• Own channel mix strategy, budgets, targeting, creative testing, and CAC goals
• Run A/B tests on copy, visuals, formats, placements, and hooks to improve conversion and ROAS
• Launch new experiments to identify breakout growth angles and top-performing audiences

Tracking, Attribution & Reporting

• Implement and optimize conversion tracking across web, app, and CRM events
• Manage attribution tools like Adjust, GA4, and Meta Events Manager
• Own campaign dashboards, cost pacing, and weekly performance reviews
• Collaborate with Product, Tech, and Design teams to ensure accurate event tracking

Landing Pages, Funnels & CRO

• Work with design, content, and product teams to ideate, test, and optimize campaign-specific landing pages
• Suggest funnel flow and messaging improvements to boost conversion rates
• Ensure fast turnaround between media learnings and funnel iterations

Lifecycle Marketing & Retention

• Coordinate email marketing, in-app pushes, and re-engagement journeys across customer segments
• Set up lifecycle automations based on user behavior and intent (activation, cart abandon, churn winback, etc.)
• Collaborate with CRM and product teams to increase LTV and retention aligned with acquisition goals
• Leverage platforms like Hubspot, Customer.io, or equivalents for running and testing customer journeys

What You'll Need To Bring

• 4–5+ years of hands-on experience managing performance marketing and CRM in a fast-paced B2C, fintech, proptech, marketplace, or app-based business
• Proven track record of scaling campaigns profitably and reducing CAC over time
• Strong proficiency with Meta Ads Manager, Google Ads, TikTok Ads, GA4, and Adjust
• Experience with CRM tools like Hubspot, Customer.io, or equivalent for email and re-engagement flows
• Data-driven mindset with strong analytical skills and ability to make fast, iterative decisions
• Creative instinct for messaging, visuals, and funnel structures that convert
• Ownership mentality with comfort managing budgets, pacing, KPIs, and reporting from day one
• Bonus: experience working with international audiences, multi-language campaigns, or regulated industries (finance, real estate, Proptech, Fintech, BNPL etc.)
• Excellent written and spoken English
• Reliable internet connection (25+ Mbps), a trouble-free laptop, and a focused workspace

You'll Thrive Here If You:

• Love balancing data and creativity to drive growth
• Take full ownership and pride in your work
• Can learn new tools and systems quickly, including AI-powered platforms
• Enjoy collaborating across teams and working hands-on with campaigns end to end

What We Offer:

• A full-time, long-term remote role with global exposure
• Competitive starting salary
• Health coverage
• Supportive, respectful, and growth-focused team culture
• Real impact and visibility beyond borders

Important Details:

• This is a full-time remote position based in Pakistan
• Working hours align with UAE time zone (~10AM to 7PM Pakistan time)
• You’ll be employed by Fivestaff and work closely with one of our client companies

How to Apply:

Please send us:

• Your updated resume
• Examples of paid campaigns you’ve managed or growth marketing work you’re proud of
• A short note on one growth experiment or campaign you led and the impact it had

Please do not hesitate to reach out to us in case of any queries at mehru@fivestaff.com

Job Type: Full-time

Work Location: Remote