Performance Marketing Manager

Job Description: Performance Marketing Manager

Company: BioFrost
Location: Mumbai (in office only)
Experience: 3–6 years Type: Full-time

Role Overview

BioFrost is looking to hire an aggressive, outcome-driven Performance Marketing Manager whose primary mandate is revenue growth through paid media. This is a hands-on, ownership-heavy role for someone who thinks like an entrepreneur, not a service vendor.

You will be responsible for designing, executing, and scaling full-funnel performance marketing strategies across multiple platforms, while owning attribution, tracking, and marketing operations end-to-end.

This role sits at the intersection of growth strategy, paid media execution, analytics, and content direction.

Key Objectives

● Drive profitable and scalable sales growth through paid advertising

● Build and optimize a full-funnel advertising system (Awareness → Consideration →

Conversion → Retention)

● Own tracking, attribution, and backend marketing infrastructure

● Actively guide content creation required for performance marketing

● Support organic social media execution to strengthen top-of-funnel

Responsibilities

1. Paid Performance Marketing (Primary Responsibility)

You will plan, execute, optimize, and scale ads across the following platforms:

● Meta Ads (Facebook & Instagram), Google Search, Google Display Network, YouTube

Ads, Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display),

Flipkart Ads, Quick Commerce Ads (Blinkit and similar platforms)

Key responsibilities:

● Media planning and budget allocation across platforms

● Campaign structuring (TOF / MOF / BOF)

● Creative testing frameworks (angles, hooks, formats)

● Scaling winning campaigns while maintaining efficiency

● Continuous optimization for CAC, ROAS, and volume

2. Full-Funnel Strategy & Growth Thinking

● Design and implement a through-the-funnel ad strategy, not just conversion ads

● Define audience segmentation across:

○ Cold audiences

○ Retargeting (website, video views, social engagement)

○ High-intent marketplace traffic

● Align messaging by funnel stage (education → trust → urgency → conversion)

● Coordinate paid + organic + marketplace presence into one coherent system

3. Analytics, Tracking & Marketing Operations

You will own the backend infrastructure required for reliable performance marketing:

● Setup and maintenance of:

○ Meta Pixel

○ Google Analytics (GA4)

○ Google Tag Manager

○ Conversion APIs (where required)

○ Event tracking

○ Attribution understanding across D2C website and marketplaces

○ Dashboarding and reporting for decision-making

4. Creative & Content Direction

Since creatives are a big part of performance, you will have to provide your inputs and direction on the creative direction.

5. Organic Social Media Management (Secondary Responsibility)

Who We’re Looking For Must-Haves

● 3–6 years of hands-on performance marketing experience

● Strong experience running Meta and Google Ads at scale

● Proven ability to drive direct sales, not just traffic

● Strong understanding of funnel-based marketing

● Comfortable with numbers, dashboards, and experimentation

● Execution-oriented, fast-moving, and accountable

Good to Have

● Experience with D2C, FMCG, wellness, fitness, or healthcare brands

● Marketplace advertising experience (Amazon / Flipkart)

● Entrepreneurial or startup background

● Experience scaling budgets aggressively while maintaining efficiency

Mindset Fit

● Aggressive but data-driven

● Ownership mentality

● Not afraid to test, fail fast, and iterate

● Thinks like a business owner, not an agency account manager

Key Performance Indicators (KPIs) Revenue & Efficiency

● Revenue attributed to paid media

● ROAS (by platform and blended)

● Customer Acquisition Cost (CAC)

● Contribution margin from paid channels

Funnel Performance

● Cost per click (CPC)

● Cost per add-to-cart

● Cost per purchase

● Conversion rate (CVR) by funnel stage

Scale & Growth

● Month-on-month paid revenue growth

● New customer acquisition volume

● Marketplace sales growth driven by ads

Operations & Hygiene

● Accuracy of conversion tracking

● Reporting clarity and frequency

● Platform account health

About BioFrost

BioFrost is a modern cold therapy pain relief brand built to replace outdated pain management solutions with fast, effective, and natural alternatives. Our products are designed for athletes, professionals, travelers, and everyday users who want relief without pills or greasy balms.

We operate across D2C, marketplaces, and quick-commerce platforms, and are in an aggressive growth phase. This role offers high ownership, real impact, and the opportunity to build a performance engine from the ground up.

If you thrive in fast-moving environments and care deeply about results, BioFrost is the place to build.

Job Type: Full-time

Pay: ₹720,000.00 - ₹1,320,000.00 per year

Work Location: In person