Performance Marketing Manager

Role Overview:

The Performance Marketing Manager will be responsible for planning, executing, optimizing,

and scaling user acquisition campaigns focused on acquiring paying subscribers.

• Credit Card subscriptions
• Apple Store Billing
• Google Play Billing
  
  

The ideal candidate should have strong hands-on experience in performance marketing for

subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce

businesses.

Key Responsibilities:

5- Customer Acquisition

• Develop and execute paid acquisition strategies to drive subscriber growth
• Manage campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (UAC, Search, Display, YouTube)
• TikTok Ads
• DSPs and affiliate channels
• Optimize campaigns toward:
• Paid subscriptions
• ROAS
• CAC
• LTV
• Retention quality
  
  

2- Subscription & Billing Optimization

• Drive acquisition focused on:
• Credit card payments
• Apple App Store billing
• Google Play billing
• Work closely with product and technical teams to improve conversion funnels and
• payment success rates
• Analyze subscription drop-offs and optimize onboarding and checkout flows
  
  

3- Analytics & Reporting

• Monitor and report on:
• CAC
• CPI
• Conversion rates
• ROAS
• Subscription retention
• Cohort performance
• Build dashboards and performance reports for management
• Use attribution and analytics tools such as:
• AppsFlyer
• Firebase
• Google Analytics
• Adjust
• Mixpanel (preferred)
  
  

4- Creative & Growth Optimization

• Lead A/B testing initiatives for creatives, landing pages, and app store assets
• Coordinate with design and content teams to produce high-performing ad creatives
• Continuously identify growth opportunities and scaling strategies
  
  

5- Agency & Partner Management

• Manage media buying agencies and external partners where applicable
• Ensure proper tracking implementation and campaign governance
  
  

Requirements

• Bachelor's degree in business administration, mass communication or any other related field
• 7+ years of experience in performance marketing or growth marketing
• Strong experience managing mobile app acquisition campaigns
• Proven experience acquiring paying customers for subscription-based services
• Experience with:
• Apple Store subscriptions
• Google Play subscriptions
• Credit card acquisition funnels
• Strong analytical and reporting skills
• Hands-on experience with Meta and Google campaign optimization
• Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly
• preferred