Performance Marketing Manager (AI-native)

About the Role

We are a US-based upskilling and training company serving MENA, partnering with global tech leaders like AWS, Google, and Salesforce to deliver large-scale learning programs to software engineers, teachers, and tech professionals across Egypt, KSA, UAE, and the broader MENA region.

We're looking for a Performance Marketing Manager who lives at the intersection of paid media and AI-powered execution. You won't just manage ad campaigns , you'll build an AI-augmented acquisition and activation engine that scales across 6 ad platforms, 3 programs, and multiple MENA markets simultaneously.

This role also owns activation and retention (email/WhatsApp nurture) , you're responsible for turning signups into active learners who complete learning paths, not just driving top-of-funnel volume.

Key Responsibilities

Paid Acquisition (6 Platforms × 3 Markets)

• Own end-to-end paid media strategy and execution across Meta, Google, YouTube, TikTok, Snapchat, and X (Twitter) for Egypt, KSA, and UAE

• Manage and optimize ad spend across programs (AWS, Google AI for Teachers, Salesforce KSA)

• Build per-country, per-program campaign structures with localized targeting for Arabic and English audiences

• Run continuous A/B tests on creative, copy, audiences, and placements , using AI to generate 50+ ad variants per campaign

• Set up and manage conversion tracking, attribution, and pixel infrastructure across all platforms

• Optimize for downstream metrics (activation, LP completion) not just signups , work with CRM data to feed signals back to ad platforms

Activation & Retention Ownership

• Own the signup-to-active-user conversion funnel: email nurture sequences, WhatsApp broadcast campaigns, and onboarding flows

• Design and execute automated lifecycle journeys for each program (AWS cloud skills, Google teacher training, Salesforce adaptation)

• Segment users by behavior, engagement level, and program stage to deliver hyper-personalized nudges

• Monitor activation rates, identify drop-off points, and run experiments to improve signup LP start LP completion rates

• Collaborate with the Copywriter on email/WhatsApp copy and with the Coordinator on CRM data hygiene

CRO & Landing Page Optimization

• Own landing page performance , work with the Copywriter and Designers to test headlines, layouts, CTAs, and social proof

• Run multivariate tests on registration flows to maximize signup conversion rates

• Ensure consistent tracking and analytics across all landing pages and signup funnels

Budget Management & Reporting

• Allocate and rebalance budget across platforms, programs, and markets based on performance data

• Build and maintain real-time dashboards tracking CAU (cost per acquired user), activation rates, and cost per LP completion

• Deliver weekly performance reports with clear recommendations and next actions

• Document all experiments: hypothesis, setup, results, and learnings in the team's AI-powered knowledge base

AI-Specific Responsibilities

This is an AI-Adapted role. You will be expected to:

• Use AI tools (Claude, ChatGPT, Jasper, or similar) to generate ad copy variants at scale , 50+ per campaign in both English and Arabic

• Build and maintain AI-powered automation workflows for campaign optimization, bid management, and audience testing

• Design AI-assisted experiment pipelines: hypothesis generation, creative production, result analysis, and documentation , all partially automated

• Leverage AI for audience research, competitor analysis, and trend identification across MENA markets

• Use AI to auto-generate email/WhatsApp nurture sequences and personalize messaging based on user behavior data

• Continuously evaluate and adopt new AI marketing tools to increase team efficiency and output

Requirements

Must-Have

• 3–5 years of hands-on experience managing paid digital campaigns across Meta Ads, Google Ads, and at least 2 of: TikTok, Snapchat, YouTube, X

• Proven track record of managing $20K+/month ad budgets with clear ROI accountability

• Strong experience with conversion tracking, pixel setup, and attribution modeling

• Experience running campaigns targeting MENA audiences (Egypt, KSA, UAE) in both Arabic and English

• Hands-on experience with email marketing / marketing automation tools (HubSpot, Mailchimp, Brevo, or similar)

• Data-driven mindset: comfortable with spreadsheets, dashboards, and making decisions based on statistical significance

• Experience with A/B testing at scale , not just single tests, but systematic experimentation programs

• Fluent in English; Arabic proficiency is a strong advantage

Nice-to-Have

• Experience in EdTech, upskilling platforms, or B2C user acquisition at scale (50K+ users)

• Experience with WhatsApp Business API for marketing campaigns

• Familiarity with product-led growth and lifecycle marketing principles

• Experience marketing to developers, engineers, or technical professionals

• Background in growth marketing at a startup or high-growth environment

AI Tools & Skills Required

• Demonstrated experience using AI tools for content generation, ad copywriting, or campaign optimization

• Ability to write effective prompts for AI tools to produce high-quality, on-brand marketing outputs

• Experience with or willingness to learn AI automation tools (Zapier AI, Make, n8n, or custom workflows)

• Understanding of how to use AI for audience segmentation, personalization, and predictive analytics

• Comfort with rapid experimentation , using AI to compress the test learn iterate cycle from weeks to days

What We Offer

• Work at the forefront of AI-powered marketing , build systems, not just run campaigns

• Direct ownership of acquisition and activation across major tech brand programs (AWS, Google, Salesforce)

• Small, senior team where your impact is immediately visible

• Remote-first culture with flexibility

• Opportunity to define how AI is integrated into every marketing workflow

• Competitive salary