Performance Marketing- Meta Ads

Job Title: Performance Marketing Specialist – Meta Ads (Facebook & Instagram)

Location: Dwarka Sec-12, Delhi (Preferred) | Candidates willing to relocate can apply
Job Type: Full-Time
Experience Required: 3+ Years
Industry: Digital Marketing / Advertising Agency
Focus: Lead Generation + Ecommerce Campaigns
Markets: International (US, UK, Australia, Canada)

Job Summary

We are looking for a highly skilled Meta Ads Specialist to manage and scale performance-based advertising campaigns on Facebook & Instagram. The ideal candidate must have proven agency experience and a strong track record of delivering results in both Lead Generation and Ecommerce across international markets.

Key Responsibilities

• Plan, execute, and optimize campaigns across Facebook & Instagram
• Define funnel-based strategies for Lead Gen & Ecommerce
• Manage ad creatives, audiences, placements, and bidding strategies
• Implement advanced audience segmentation and lookalike strategies
• Set up & track conversions using Meta Pixel, Events, and GA4
• Conduct A/B testing on creatives, messaging & landing pages
• Analyze performance metrics (CPA, ROAS, CTR, CVR) and create detailed reports
• Research competitors and monitor industry trends
• Work closely with creative & client servicing teams on strategy and execution
• Handle multiple client accounts in a fast-paced agency environment

Skills & Requirements

• Minimum 3+ years hands-on experience in Meta Ads
• Agency experience is mandatory
• Proven success in both Lead Gen and Ecommerce campaigns
• Mandatory experience with international markets (US/UK/AUS/Canada)
• Strong understanding of customer funnels and retargeting strategies
• Strong analytical skills with expertise in Meta Business Suite & GA4

Job Types: Full-time, Permanent

Pay: Up to ₹40,000.00 per month

Work Location: In person