Performance Marketing Specialist

Responsibilities:

• Develop, launch, and optimize performance marketing campaigns across multiple digital channels.
• Monitor campaign performance metrics to identify trends and optimization opportunities.
• Manage advertising budgets and bidding strategies to maximize ROI.
• Conduct audience research and segmentation for targeted marketing.
• Implement A/B testing of ads and landing pages to improve conversion rates.
• Collaborate with marketing, product, and creative teams to align messaging and branding.
• Provide regular performance reports and insights to stakeholders.
• Stay updated on digital marketing trends and best practices.

Qualifications:

• 1-2 years of experience in performance or digital marketing.
• Proficiency in Google Ads, Facebook Ads, and analytics tools.
• Strong data analysis skills and experience with A/B testing.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• Good communication, organization, and collaboration skills.

Skills:

• Digital advertising (Google Ads, Facebook/Meta Ads)
• Data analysis and reporting
• Budget management
• A/B testing and campaign optimization
• Familiarity with SEO and content strategy is a plus

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,342.81 - ₹36,146.47 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person