Performance Marketing Specialist

We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels. You will be responsible for driving user acquisition, engagement, and retention through measurable and ROI-focused strategies.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)
• Manage campaign budgets, forecasts, and ROI analysis
• Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)
• A/B test ad creatives, landing pages, and audience targeting
• Collaborate with design, content, and product teams to improve performance outcomes
• Stay up to date with digital marketing trends and platform updates
• Prepare regular performance reports and insights for stakeholders
• Implement tracking tools (GA4, GTM, Facebook Pixel, etc.) to ensure proper attribution
• Identify growth opportunities across new and existing channels

Requirements

• 2–4 years of experience in performance/digital marketing or a similar role
• Proven hands-on experience with ad platforms (Google Ads, Facebook/Meta, etc.)
• Strong analytical skills and proficiency in tools like Google Analytics, Excel, and Looker/Data Studio
• Experience with bid strategies, remarketing, and conversion optimization
• Knowledge of SEO/SEM and CRO best practices is a plus
• Familiarity with e-commerce or SaaS funnels is an advantage
• Excellent communication and project management skills
• Bachelor’s degree in Marketing, Business, or related field

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month