Performance Marketing Specialist

Role Overview:

We’re looking for a data-driven performance marketer with a passion for lead generation. You’ll manage multi-channel paid campaigns, optimize funnels, and ensure a consistent flow of qualified leads for the sales team. You’ll play a key role in driving Camweara’s expansion among e-commerce brands worldwide.

Key Responsibilities:

• Plan, execute, and optimize lead generation campaigns across Google Ads, Meta, and LinkedIn.
• Build, test, and refine funnels and landing pages to maximize conversion rates.
• Manage and track campaign performance — CPL, CTR, ROAS, and lead quality.
• Collaborate with the content and design teams to create compelling ad creatives and copies.
• Set up and manage pixel tracking, UTM parameters, and analytics dashboards.
• Conduct A/B testing for ads, audiences, and landing pages to improve results.
• Nurture leads through retargeting and remarketing campaigns.
• Report weekly on performance metrics and recommend data-backed improvements.

Requirements:

• 2–6 years of experience in performance marketing with a focus on B2B lead generation.
• Proven track record of generating high-quality leads at scale through paid channels.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics/Tag Manager.
• Deep understanding of marketing funnels, conversion tracking, and attribution models.
• Experience using CRM and automation tools (e.g., HubSpot, Zoho, or similar).
• Strong analytical and reporting skills — ability to make data-driven decisions.
• Bonus: Experience marketing to e-commerce, fashion, or SaaS brands globally.

Why Join Camweara:

• Be part of a fast-growing AI, AR startup transforming how brands engage customers.
• Take full ownership of global lead generation strategy and execution.
• Collaborate directly with the leadership and sales teams to impact growth.

About Camweara:
Camweara is redefining online shopping with AI-powered virtual try-on technology for jewelry, eyewear, and fashion brands. Our platform helps brands deliver realistic, real-time try-on experiences that boost engagement and conversions.

Job Type: Full-time

Pay: ₹26,926.87 - ₹45,005.06 per month

Benefits:

• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Work from home

Application Question(s):

• How many years of experience do you have in SaaS?
• Please share links to products which you marketed.

Work Location: In person