Performance Marketing Specialist

Responsibilities

• Plan and run paid ad campaigns on Facebook and Instagram
• Create, test, and optimize ad creatives and audience targeting
• Manage daily budgets and performance tracking (CPC, CTR, ROAS)
• A/B test different creatives and audiences
• Report campaign performance and suggest improvements

Requirements

• Proven experience with Meta Ads Manager
• Understanding of audience targeting, pixels, and conversion tracking
• Strong analytical and reporting skills
• Basic knowledge of Canva/Photoshop (for creatives) is a plus
• Self-driven and able to manage campaigns independently

Perks

• Flexible working hours
• Growth opportunities
• Work with creative projects and kids’ brands

Job Type: Freelance
Contract length: 12 months

Pay: From ₹5,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote