Performance Marketing Specialist

About Us

We are a fast-growing technology and eCommerce solutions group building a suite of innovative digital products. Our ecosystem includes SaaS platforms, mobile applications, and high-performance websites used by thousands of customers. We’re expanding our team and looking for the following:

Location: Karachi, Pakistan

Employment Type: Full-Time

Start Date: Immediate

Work Hours: 8 AM 4 PM Toronto, Canada time (Eastern Time Zone)

Role Overview

We are seeking a mid-level Performance Marketing Specialist with strong hands-on expertise in YouTube advertising, Google Ads, and SEO strategy/implementation. You will build, launch, and optimize campaigns while implementing SEO best practices across content and technical channels to drive measurable growth.

Key Responsibilities

Paid Ads (Primary Focus — YouTube + Google Ads)

• Launch, manage, and optimize YouTube ad campaigns targeting intent-driven audiences

• Build, refine, and scale Google search campaigns and keyword strategies

• Create and iterate on ad scripts, thumbnails, hooks, and creative concepts

• Execute A/B tests across audiences, creatives, and landing pages

• Manage daily/weekly budgets and ensure positive ROAS

• Implement tracking through Google Tag Manager and analytics tools

SEO Strategy & Implementation

• Perform keyword research and competitive analysis

• Optimize on-page SEO (metadata, internal linking, schema)

• Improve technical SEO (site speed, crawlability, indexing issues)

• Track rankings, organic performance, and conversions via Search Console and advanced SEO tools

• Coordinate with writers/designers for SEO-focused content initiatives

Conversion Optimization

• Build and update conversion-focused landing pages using Webflow/Shopify/WordPress

• Execute structured A/B testing to improve CTR, CVR, and funnel efficiency

• Analyze user behavior using heatmaps and session recordingsAnalytics & Reporting

• Build dashboards/reports to track weekly KPIs

• Monitor channel performance and suggest growth improvements

• Present insights clearly to leadership and cross-functional teams

Required Skills & Experience

• 5+ years of performance marketing or digital advertising experience

• Proven experience managing YouTube campaigns

• Strong knowledge of Google Ads and paid search strategy

• Hands-on SEO experience (on-page, technical, keyword strategy)

• Familiarity with data tools: Google Analytics, Search Console, GTM, Looker Studio

• Ability to analyze data and draw actionable conclusions

• Experience building or editing landing pages

Bonus Skills

• Meta Ads, TikTok Ads, or LinkedIn Ads experience

• Video editing skills for ad creative

• Familiarity with SaaS or DTC eCommerce growth strategies

Soft Skills

• Analytical and detail-oriented

• Clear communicator and team collaborator

• Organized with the ability to manage multiple campaigns independently

• Solution-focused and proactive

What We Offer

* Competitive salary + performance-based bonuses.

* Flexible work environment.

* Opportunities for rapid growth inside a multi-brand tech ecosystem.

* Creative autonomy and influence in product direction.

* Access to leading tools, tech stacks, and innovation-driven projects.

Job Type: Full-time

Work Location: In person