Performance Marketing Specialist

JOB DESCRIPTION- Performance Marketer Job Title: Performance Marketer

Job Type: Full-Time

Location: Noida Sector 63

Experience: 1-3 years

Budget: Up to 3.6 LPA

Job Summary:

The Performance Marketer will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. This role requires a strong analytical mindset, expertise in performance marketing strategies, and the ability to drive measurable business growth.

Key Responsibilities:

● Develop, implement, and optimize performance marketing campaigns across channels such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.

● Analyze data to track campaign performance, identify trends, and optimize for conversions and ROI.

● Conduct A/B testing to improve ad creatives, copy, and targeting strategies.

● Manage budgets effectively to ensure efficient spending and maximum returns.

● Work closely with the creative team to develop high-converting ad creatives.

● Stay updated with the latest digital marketing trends, algorithms, and best practices.

● Collaborate with SEO, content, and product teams to ensure integrated marketing efforts.

● Prepare detailed reports and insights on campaign performance and present findings to stakeholders.

● Implement retargeting and remarketing strategies to maximize customer retention and engagement.

Qualifications & Requirements:

● Bachelor’s degree in Marketing, Business, Digital Media, or a related field.

● 3+ years of experience in performance marketing, digital advertising, or paid media management.

● Proven track record of running successful paid marketing campaigns with measurable results.

● Proficiency in digital marketing tools such as Google Ads, Facebook Business Manager, Google Analytics, and other performance tracking tools.

● Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.

● Experience with conversion rate optimization (CRO) and landing page optimization.

● Excellent communication, problem-solving, and project management skills.

● Ability to work in a fast-paced environment and manage multiple projects effectively.

Why Join Us?

● Opportunity to lead and innovate in a data-driven marketing environment.

● A collaborative and dynamic work culture.

● Competitive salary and benefits package.

● Professional growth and learning opportunities.

If you're passionate about performance marketing and driving measurable business results, we’d love to hear from you!

How to Apply:

Please submit your resume, a cover letter, and examples of past performance marketing campaigns to hr@toffeeglobal.com.

Job Types: Full-time, Permanent

Pay: ₹10,600.17 - ₹42,938.92 per month

Benefits:

• Provident Fund

Work Location: In person