Performance Marketing Specialist

Digital Revolution is seeking a results-driven Performance Marketing Specialist to join our dynamic team. This role requires proven agency experience and a track record of delivering measurable marketing outcomes for diverse clients.

About the Role

As a Performance Marketing Specialist at Digital Revolution, you'll be responsible for planning, executing, and optimizing data-driven marketing campaigns across multiple digital channels. You'll work closely with clients and internal teams to drive conversions, maximize ROI, and achieve ambitious growth targets.

Key Responsibilities

• Plan, launch, and manage performance marketing campaigns across paid search (Google Ads, Bing), paid social (Facebook, Instagram, LinkedIn, ), display, and programmatic channels
• Develop comprehensive campaign strategies aligned with client objectives, including audience targeting, budget allocation, and channel mix recommendations
• Conduct ongoing A/B testing of ad creative, landing pages, audience segments, and bidding strategies to continuously improve campaign performance
• Monitor campaign metrics daily, analyze performance data, and generate actionable insights to optimize toward KPIs such as CPA, ROAS, CPL, and conversion rate
• Manage campaign budgets effectively, ensuring efficient spend allocation and pacing to meet monthly and quarterly targets
• Collaborate with creative, content, and analytics teams to develop high-performing ad assets and landing page experiences
• Prepare regular performance reports and presentations for clients, clearly communicating results, insights, and strategic recommendations
• Stay current with platform updates, industry trends, and emerging performance marketing tactics and technologies
• Implement conversion tracking, pixels, and analytics tags to ensure accurate measurement and attribution

Required Qualifications

Agency Experience Required - Minimum 2-3 years of hands-on performance marketing experience within a digital marketing agency environment, managing campaigns for multiple clients across various industries

• Proven expertise in managing substantial advertising budgets across Google Ads, Meta Ads Manager, and at least one additional platform (LinkedIn, , programmatic, etc.)
• Strong analytical skills with proficiency in Google Analytics, data visualization tools, and Excel/Google Sheets for campaign analysis and reporting
• Demonstrated success in achieving and exceeding client KPIs and performance targets
• Experience with conversion rate optimization, landing page testing, and marketing funnel optimization
• Understanding of attribution models, tracking implementation, and measurement frameworks
• Excellent communication and presentation skills with the ability to translate complex data into clear, strategic recommendations
• Strong project management abilities with experience juggling multiple client accounts and competing priorities
• Self-motivated, detail-oriented, and comfortable working in a fast-paced agency environment

Preferred Qualifications

• Google Ads and/or Meta Blueprint certifications
• Experience with marketing automation platforms, CRM systems, and tag management tools
• Familiarity with e-commerce platforms and performance marketing for online retail
• Knowledge of SEO, content marketing, and how performance channels integrate into broader digital strategies
• Bachelor's degree in Marketing, Business, Communications, or related field

What We Offer

• Competitive salary and performance-based bonuses
• Opportunity to work with diverse clients across multiple industries
• Professional development and certification support
• Collaborative, innovative team culture

To Apply: Please submit your resume along with examples of campaigns you've managed and the results achieved.

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: Remote