Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Company: Degefy Marketing Pvt. Ltd., a Leading Digital Marketing Agency

Location: G401, Galada Towers, Begumpet, Secunderabad(Work from Office)

Work Schedule: 5 ½ day work week

Monday to Friday: 10 AM to 7 PM

Saturday: 10 AM to 3 PM (Work from home)

About Degefy

Degefy is a performance-focused digital marketing agency helping businesses scale with creativity, data, and strategy. From websites and social media to Google Ads, video production, SEO, and branding, we deliver results that matter. We're now expanding our team and looking for a driven Performance Marketing Specialist to support our senior mentor and execute high-impact campaigns.

About the Role

We are looking for a Performance Marketing Specialist who can support our digital advertising mentor with day-to-day campaign execution, research, and performance optimisation. You should be hands-on with Google and Meta ads and can work independently while also learning under expert guidance.

Key Responsibilities

• Campaign Management: Set up and manage campaigns across Google Ads and Meta (Facebook & Instagram) — Search, Display, Video, Shopping, and Remarketing.
• Audience Targeting: Build and manage custom audiences, including retargeting and lookalike segments.
• Keyword & Competitor Research: Use tools like Google Keyword Planner, Meta Audience Insights, and SEMrush to plan campaigns.
• Performance Optimisation: Monitor ROAS, CPC, CTR, and make ongoing improvements through A/B testing and bid adjustments.
• Reporting & Analytics: Track performance using Google Ads, Meta Business Manager, and Google Analytics. Share insights and recommendations through weekly reports.
• Budget Management: Allocate ad spends smartly and monitor pacing across campaigns.
• Coordination Support: Assist in client reporting, ad review coordination, and sharing of campaign outcomes with the internal team.

What You Need to Succeed

Experience and Skills

• 1.5 to 3 years of hands-on experience with Google and Meta ad platforms
• Strong Excel/Sheets skills for campaign planning and reporting
• Familiarity with campaign tracking, URL builders, and pixel-based remarketing
• Exposure to lead generation campaigns and funnel optimisation
• Basic client communication and ability to handle instructions and feedback

Mindset and Attitude

• Curious and self-driven — willing to learn and apply feedback
• Reliable and accountable — manages time, updates, and priorities well
• Detail-oriented — spots issues early and takes initiative to fix them
• Team player — open to guidance, mentorship, and collaboration

What You’ll Get at Degefy

• Direct mentorship from experienced ad specialists and leadership
• A fast-paced, process-driven yet creative environment
• Exposure to diverse clients and real-time campaign scaling
• Freedom to test, learn, and grow your skills in performance marketing
• A team that values hustle, humility, and results

How to Apply: If you're ready to take the next step in your performance marketing career, apply with your resume and a short note on why you're a good fit for this role. Please fill out the application form here: https://forms.clickup.com/9016700539/f/8cpzvkv-5996/DYHYK46AF08OK13MCC

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person